PAMRO kicked off the first of what will be a regular series of events across the continent with a well-attended breakfast panel discussion and debate held at the Fairmont Norfolk Hotel in Nairobi, Kenya last week.
The event began with a presentation from last year’s PAMRO All Media Research Conference, held in Cape Town, South Africa. The presentation, “Content is king and he is one of us, or is he?” by Kui Kariuki from Ipsos, Kenya, explored how the digital migration of Kenyan TV affected market and content patterns.
This was followed by a lively discussion between the audience and panel members about the changes in content consumption and whether media professionals have fully understood how this is panning out for marketing advantage in Kenya.
The high-level panel comprised top marketing and media professionals Lenny Ng’an’ga, CEO of Saracen OMD, Patrick Quarcoo, CEO of Radio Africa Group, Janice Kemoli, Head of Beer for KBL, Charles Murito, Country Manager Kenya, Google and George Waititu CEO, Content Aggregation Limited.
The event was declared a success as Kenya’s industry professionals wrapped their minds around the question inspiring healthy debate and food for thought.
“The breakfast came about because we wanted to keep the ideas fresh and to provide an opportunity for professionals to network between the annual PAMRO All Media Research Conference,” said PAMRO President Joe Otin. “It complements the main conference and brings knowledge to different areas of the continent.
“The aim of the events is to position PAMRO as a thought leader, while providing more of a platform for members to inspire new ideas that will take our industry forward.”
PAMRO is the only marketing and media research organisation and conference serving the needs of all Africans. It is unique in that it was initiated and is managed completely by industry volunteers in the interest of creating the best-of-breed research and attracting African and international speakers of the highest calibre.
The organisation will host its 19th PAMRO All Media Research Conference in Lagos, Nigeria from 26 – 28 August 2018 at the Radisson Blu Hotel Ikeja. Registration is open.
About PAMRO
PAMRO’s objective is to create a forum for industry organisations, media research providers, media owners, marketers and advertising agencies in different African countries to exchange knowledge and to learn from one-another’s successes and failures. It also aims to ensure the highest quality and to harmonise research methodologies, so that eventually a continental media research database will exist. The latter will make Africa the world leader in providing a research database for the growing number of global media owners, marketers and agencies.
PAMRO includes the Indian Ocean Islands in all its activities and underwrites the rules of market research bodies such as those of the World Organization for Research Professionals (ESOMAR).
For further information visit PAMRO.
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