At the end of 2016 when most people started counting the days until their summer vacation, Ads24 ran their last marketing campaign for 2016 which focused on their Sunday reader community. A central theme and core to the activations and competition was the ad slogan, “Relax and pretend it’s Sunday”. In line with this, Ads24 provided much needed time-out from a busy work day for media planners and buyers through its country-wide activations at select media agencies.
At the participating Johannesburg media agencies, The Beat Sunday edition was left on desks and the belly band included a voucher that entitled the recipient to one of three luxurious Sunday activities at their agency: a Sunday lunch, a massage, or a quality coffee of their choice. Cape Town media agencies were invited to a relaxing Sunday brunch at their agency. In Durban the participating agencies were all invited to a traditional Sunday lunch at Lambert House in Morningside.
Note to self: Relax
Media agencies that were not part of these activations also had the chance to get lucky through an innovative competition linked to a desk drop. Media agency professionals were given an Ads24 mug engraved with the message “Note to self: Relax” which was filled with Sunday morning treats. Using this mug, they stood a chance to win a picnic for four at a location of their choice:
To enter, those who received an Ads24 mug, were asked to take a photograph of “what’s in your mug” and post it on Twitter with the hashtag #RelaxwithAds24 after following Ads24 on Twitter @Ads24_News.
Winner of the iPadAir with The Beat Sunday Edition
Lucky readers of The Beat Sunday Edition stood a chance to win an iPadAir 2 (64GB) valued at R11 500 or an Apple watch (38mm Space Grey Aluminium Case). These could be won by interacting with Ads24’s innovative infographic and answering the question in the Beat on the competition page of the Ads24 website.
Relax and pretend it’s Sunday
Sundays are for many still synonymous with the Sunday paper, a time to relax, absorb and engage with the news. The power of Sunday news is demonstrated by Ads24’s Sunday Community which includes City Press, Rapport, Netwerk24, Sunday Sun and Son op Sondag and has a combined Cumulative Impact of 8.7 million across all these news platforms. This impact score or GRP can be immediately compared with television (TVRs). The Effective Reach opportunity of the Ads24 Sunday Community (reach at 1+) is 4.9 million and Duplicated Reach (reach at 3+) is 2.1 million.
Full-link to competition page: http://www.ads24.co.za/competition
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About Ads24
Ads24 reaches six in ten South Africans, including print and digital readers. Ads24 touches the lives of over a half of all South Africans adults. While it is important to identify the size and segment the audience, looking at how Ads24 engages with its readers, is equally as important.
Ads24 is part of the Media24 Group representing 97 newspaper titles. From Dailies to Sunday papers to locals, Ads24 reaches almost every target segment in South Africa, no small achievement in such a diverse country. The most exciting element is how these titles become part of the community that Ads24 serves.
A news reader is an engaged reader. Ads24 news brands play an important and unique role in the daily lives of their readers. Ads24 sees beyond the numbers, beyond the market segments, to connect with the people on a personal level. Ads24 has the stats, the numbers, but also the insights.
