Loerie judges gave the ADreach Street Pole award to Ogilvy Cape Town for Stimorol’s Mega Mystery, ‘You Decide the Flavour’.
“The campaign concept and medium worked perfectly together,” says, Brad Fisher, ADreach CEO. “This was a seamless combination of creative thinking and tactical media selection. It’s a level of creativity that ADreach supports wholeheartedly.”
The ADreach Integrated Campaign Award also went to Ogilvy Cape Town for Carling Black Label ‘Be the Coach’.
This year’s Grand Prix winner, South African Breweries, will receive R100 000 worth of Street Pole Ad media space with ADreach.
The ADreach Street Pole winner will automatically be entered into the Outdoor Advertising category at the Cannes Lions International Festival of Creativity. They also receive an all-expenses-paid trip for two to the event in Cannes.
*For information on street pole advertising visit www.adreach.co.za or phone 0861 222 123.