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ADreach plays its role in the largest out-of-home campaign for international retailer DKNY.
It was decided that street-pole advertising was the way to go when DKNY launched three additions to its Delicious Fragrance Brand.
Marketing company JB Media Connection says ADreach’s Street Pole Ads was chosen for its ability to accommodate and present its innovative idea of using LED’s to draw attention to the “intensity” of the new DKNY fragrances.
In the biggest outdoor campaign ever undertaken by DKNY, Brian Lindquist, Director at JB Media Connection says, “Green and Pink LED’s were manufactured by Samsung for the first time, worldwide. Additionally, spangles were used on a Street Pole Ad Campaign for the very first time in South Africa.
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