ADreach Street Pole Ads is being used as one of the mediums to generate awareness Disney’s ‘Wreck it Ralph’
To emphasize that the movie is in 3D, impact was created with a run of 27 ads with die-cuts on every third board in Johannesburg; while 15 AO ads were run in Pretoria.
Posterscope OOH Strategist Donald Mokgale says that, “Since the original game ‘Wreck it Ralph’ was an 8 bit game, it gave birth to an 8 bit concept. This led us to select Out Of Home formats that would best showcase this.
“As in the past, Street Pole Ads always provide good reach and frequency for Disney campaigns. We therefore used them for this campaign in conjunction with Brandmarks at mall parking lots along with traditional mall advertising in key malls. It has generated a lot of buzz.”
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