On the 25th of October 2016, The Advertising and Media Association of South Africa (AMASA) hosted the third prestigious AMASA Awards ceremony at Montecasino in an evening of glamour and celebration of media excellence. The gala ceremony marks the end of another year of hard work, many months of sweat and tears, and puts a spotlight on the most innovative media campaigns from the past 12 months. The Roger Garlick Grand Prix overall award, brought to you by KAYA FM, was awarded to OMD for their “Love of Jazz” campaign for client, Standard Bank.
“This year’s Grand Prix winner had the perfect blend of impact, experience and amplification. You can almost see the smiles on the faces of the client when the idea was first pitched. It is a genuine media execution with layers of insight baked into the campaign. Well done to the winners – I’m sure it wasn’t easy to pull off,” says Wayne Bishop, head of the AMASA Awards portfolio. “With over 170 entries and over 60 shortlisted campaigns, OMD can be very proud of their achievement, out shining the many other entries this year,” completes Bishop.
The 2016 AMASA Awards ceremony was a sensational evening that commemorated the top examples of media and advertising excellence and innovation from the past year. This 2016 event marks the most successful AMASA Awards to date, with record number of entries, tickets sold and sponsorships raised. “We were thrilled to have sold over 380 tickets this year and raised a significant amount of sponsorship that will go towards AMASA making a difference in our industry,” says Bishop.
AMASA Awards are proud to announce the 2016 winners that scooped up their awards at the gold and glamorous ceremony. “Congratulations to our overall winner as well as all other gold and highly commended winners and thank you once again to all those who supported the AMASA Awards through either your entries, sponsorships, judging and various other supportive activities,” completes Bishop, “We’ll see you all again next year.”
THE 2016 AMASA AWARDS WINNERS:
HIGHLY COMMENDED
Best Branded Content
Native VML: Coach Dingaan
Best Integrated: Transport
PHD: Mercedes SUV Interview Buzz
Best Social
Gorlla: Axe – You Gotta Dry
Best Sponsorship
Playmakers: KFC Mini Cricket – Take on the Proteas
Best Use Of Small Budget
Mobitainment, Brand Et Al and Xpress Information: One AVBOB FM
GOLD WINNERS
Best Contribution by a Media Owner
OMD & Primedia: Standard Bank – Love of Jazz
Best Experiential
Mediacom: Coke Zero – You Won’t Know Until You Try
Best Integrated: Financial
OMD: Standard Bank – Love of Jazz
Best Integrated: FMCG
Gorilla: Axe – You gotta dry
Best Integrated: Public Service
MediaShop & Yonder Media: IEC – 2016 Municipal Elections Campaign
Best Integrated: Media
PHD: eNews Direct – Making News Newsworthy
Best Integrated: Cause Related
Joe Public United: Nedbank – Go Sandile Twitter Track
M&C Saatchi Connect: Red Cross – Give Childhood Back
Best Online
Gorilla: King Cone – Monster Craving
Best Social
Joe Public United: Nedbank – Go Sandile Twitter Pack
Best Sponsorship
M&C Saatchi Abel: Nedbank – The Wonderland Project
Best Trade Marketing
MediaMark: Black Friday
MediaMark: Middle Market Ransom
Best Use of a Small Budget
Playmakers: Castle Lager – #BraBrigade
Best Use of Mobile
Mobitainment, Brand Et Al and Xpress Information: AVBOB – One AVBOB FM
Best Use of Technology
PHD: Stanlib – See The Future
IGNITION AWARD
UJ: CaSIP – Save Dimplez
Roger Garlick Grand Prix
OMD: Standard Bank – Love of Jazz
Marco Santos, Managing Director of OMD shared their excitement in winning the Roger Garlick Grand Prix. “We are both thrilled and honoured to have been awarded the highest accolade at the 2016 AMASA Awards. A huge thank you to our client Standard Bank for all your support and our media partner Primedia,” said Santos.
Josh Dovey, CEO of Omnicom Media Group Africa, was also very humbled by the performance of the Omnicom Media Group as not only did OMD take home 2 Golds and the Roger Garlick but PHD also walked home with arms full. “What a fantastic night for us overall. It’s a great endorsement for Omnicom Media Group and our strategy for developing our separate brands, namely OMD and PHD,” shares Dovey.
AMASA also extends its gratitude to the final round of judges who gave of their time and expertise to select the final winners. The final round of judges included:
• Kathy McCloy – Tiger Brands
• Wicus Swanepoel – 1910 Pounds
• Peter Monaise – Maxus
• Claudelle Naidoo – Mediacom
• Byron John – Aegis
• Samu Makhathini – Nielsen
• Michael Cowan – Bish Bash Bosh
• Gordon Muller – GSM Quadrant
For any queries relating to the AMASA Awards please contact Thalia Bruinders on thalia@bonfiremedia.co.za or wayne.bishop@phdnetwork.co.za.
For more information, visit www.amasa.org.za
Issued by:
Candice Mullins
candice@bonfiremedia.co.za
0827630349
Of Bonfire Media
On behalf of:
Wayne Bishop
Head of AMASA AWARDS – AMASA Johannesburg
About AMASA
The Advertising Media Association of Southern Africa (AMASA), is a registered Section 21 company, and since its inception as a professional body in 1971, has been at the forefront of media education and training in South Africa. Over the past 43 years, the association has evolved from the informal monthly gatherings of the 70’s to the organised structure it is proud of today. The core aim of AMASA is to focus on the education levels of those with an interest in the media, marketing and advertising industry, with a view to improving knowledge and skills in media decision making techniques and their use. Other key educational facets include partnerships with tertiary institutes such as AAA and Red & Yellow, The AMASA textbook, AMASA seminars and talks as well as various essential fundraising activities. AMASA also celebrates great work within the industry via hosting the AMASA Awards to reward those in the industry who raise the bar. AMASA has two divisions, a Johannesburg and Cape Town Chapter, each team steering the organisation in the relevant city to the local membership and industry. The Cape Town chapter runs the coastal arm of the organization in the Mother City focusing on growing and knowledge sharing amongst the agencies and media owner in this region.
