The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from Effie Award competitions around the world.
- Advertisement -

Tickets for the 2022 Effie Awards events are now on sale and the  Association for Communication and Advertising (ACA) and Effie South Africa encourage early booking in order to avoid disappointment as tickets are limited.

This year’s programme introduces the launch of the first Effie Finalists Party. Campaigns that have been adjudicated as being among the most effective will be announced at the event, allowing for a well-deserved celebration as finalists are rewarded alongside winners in earning points toward the annual global Effie Index. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from Effie Award competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.

This year also sees the introduction of the Effie dialogues, a deep dive facilitated series of discussions, as a prelude to the annual Effie Summit. The exclusive and by invite only dialogues aim to drive industry debate through the sharing of impactful insights on themes related to marketing and performance via an engaging platform. The dialogues’ launch edition will expand the effectiveness focus in marketing communication, led by C-Suite power couples, amplifying the reality that ‘true’ marketing effectiveness requires collaboration across business units.  

“Following the highly successful inaugural Effie Awards in our market, we’re truly excited to be expanding the Effie linked events in the lead up to the Effie Summit in September and gala awards evening in October, with both the Finalists Party and Effie dialogues adding substantially to the narrative around effectiveness in the industry. Collaboration is a cornerstone of delivering on business objectives and this year we’re highlighting this. While we celebrate Effie finalists and winners, the Effie dialogues series and Summit will focus on the importance of the marketing function working collaboratively with all functions in organisations in order to ensure effective delivery against stated objectives and the bottom line,” says Mathe Okaba, CEO of the ACA.

- Advertisement -

Tickets for the Finalists Party, Summit and Gala Awards are exclusively available for purchase online via the dedicated ticketing portal by clicking here.

Effie Events Details

Dialogues: 8th and 15th September at GIBS, Illovo

Finalist Party: 22nd September at The Empire, Parktown

Summit: 22nd September at The Empire, Parktown

Gala Awards: 27th October, 2022 at Focus Rooms, Modderfontein

Effie Awards South Africa is organised by the ACA with sponsors Nedbank, Sanlam, SAB, RMB, GIB, Aon, Investec and Metropolitan.

Join the conversation #EffieAwardsSA   

For more information visit the Effie Awards South Africa website at www.effieawards.co.za or visit www.acasa.co.za.


About Effie®

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit effie.org.

About the ACA

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit www.acasa.co.za or call the ACA on (010) 880 3399