Brand South Africa partners with DISCOP to host Africa’s largest TV content market

Brand South Africa in partnership with the World Economic Forum (WEF), the Industrial Development Corporation (IDC) IDC, FNB, Multichoice and Old Mutual invite media to an Industry 4.0 workshop on 07 March 2019, which will be used as a platform for business to discuss Africa’s readiness to adapt to the requirements of the Fourth Industrial Revolution (4IR). 

Brand South Africa’s involvement at WEF Davos dates back to 2009, and the platform has become a regular strategic engagement on Team South Africa’s calendar, that is utilised for driving the inward investment agenda and boosting the country’s brand visibility on a global scale.

In 2018 – the South African government and WEF announced the  launch of an Industry 4.0 Centre in South Africa for Africa, which aims to bring together business leaders, governments start-ups, civil society, academia and international organisations, to co-design and pilot innovative  approaches to policy and governance in the 4IR era. From a policy  and country positioning perspective, this means an opportunity  to gather industry insight on where strengths and weaknesses lie for  South Africa and the  continent.

Consequently, the workshop’s  theme will be ‘Responding to the Emergence and Impact of the 4IR’, with a key objective of  interrogating the ‘African Digital Economy’ in order to establish what Industry 4.0 is  and to unpack its implications for government, business, and society at large. 

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Date   : 07 March 2019

Time  : 13h30 – 16h00

Venue : Industrial Development Cooperation (IDC)

            19 Fredman Drive, Sandton

RSVPs  : Media are requested to RSVP by Wednesday 06 March 2019 with Tsabeng Nthite at or contact on +27 76 371 6810