5 ways to write an engaging value proposition for your website
When it comes to selling newspapers, persuasive and relevant "above-the-fold" content has always been a necessity. The top half of the newspaper—the only part...
What analysing 10 billion emails shows business leaders
According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content...
SA shoppers are online. Retailers need to meet them with an exceptional experience
Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa is taking serious notice, according to Geoff Hardy, Head of Digital,...
It’s the end of the world as we know it (and I feel fine)
This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The Covid-19 pandemic has unquestionably...
The cookie-pocalypse: Viewing the glass half full
Almost every company use cookies in their digital marketing. But with third party cookies set to crumble over the coming months - and Google...
Nelson Mandela Bay advertising agency ups the ante, takes aim at metro’s high youth...
Boomtown, an advertising and marketing communications agency based in Nelson Mandela Bay, has taken aim at the city’s high youth unemployment rates by more...
Quantum computers and the cybersecurity risks they pose to South African businesses
Round-the-clock advancements in technology are reshaping business operations across the globe. However, businesses should think carefully about the possibilities and impact of transformative technologies...
The Marketing Achievement Awards Announces Finalists for Marketer of the Year Award 2020/21
The Marketing Achievement Awards (MAAs) is excited to announce the finalists for the 2020/21 Marketer of the Year Award. This accolade celebrates those marketers...
Break out of the inbox with smart brand messaging
In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention...
A shot in the arm for the events industry
Despite the gloomy prospect of continued restrictions on the events industry into 2021; the respite offered by the impending vaccination drive and, ahead of...
