PMG Invests in Human Capital with Chris Hitchings Appointment
With an eye on human capital as a cornerstone of any successful business, Provantage Media Group has bolstered its senior management team with the...
SA Future Trust Brand Film Celebrates The Tenacity of SMMEs
Integrated campaign and inspiring brand film champions small businesses
The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
Step into Spring at Rosebank Mall’s Sidewalk Sale
We don’t know about you, but ‘sale’ is one of our favourite words… and the much-anticipated Sidewalk Sale is on at Rosebank Mall! That’s...
Mediamark announces digital in-stream audio advertising solutions for Jacaranda FM and East Coast Radio.
Mediamark is proud to announce that it is now offering cutting-edge digital in-stream audio advertising solutions to its clients. Designed and built using best-of-breed...
2021 Effie Awards South Africa Last Minute Entry Deadline Imminent
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to...
Finding our new comfort zone in disruptive marketing
If you think that ‘disruptive marketing’ is just another jazzy phrase designed to sell new marketing products and is something that you, as a...
ProActive™ Shoppa Shows continue to drive sales for MTN
ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The...
Astroworld crush points to a criminal lack of planning, says crisis expert
The devastating events of the Astroworld music festival in Houston, Texas on Friday have left global audiences shocked and saddened, as at least eight...
Why personalisation in digital marketing matters
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed...
Building brand trust and loyalty in the era of community commerce
In today's digital age, brands are constantly seeking new and innovative ways to connect with consumers and promote their products. Fuelled by the pandemic...