PR – WHAT MAKES IT SUCCESSFUL?
One factor, above all others, is key to making PR successful – partnership.
Any PR programme, be it a once-off project, short-term campaign or long-term...
Outdoor Network unveils SA’s Largest Digital Billboard in KZN
Outdoor Network has taken the latest step in growing its already-sizeable network, by unveiling a large format double-sided digital billboard site on the M3...
Finding our new comfort zone in disruptive marketing
If you think that ‘disruptive marketing’ is just another jazzy phrase designed to sell new marketing products and is something that you, as a...
E-Commerce is experiencing an accelerated process of change
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that...
Cannes lions is open for business
Cannes Lions has local representatives across the globe for the festival brand, and in South Africa Cinemark is proud to play this role, encouraging involvement with...
Street Network’s largest three-month campaign drives Opel brand promise
Following the announcement that General Motors was withdrawing the Opel brand from its production facility in Port Elizabeth, the vehicle manufacturer embarked on a...
Celebrate our cognitive diversity this Heritage month
South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse...
AdFreeway’s pioneering advertising platform launched in SA – the human touch
Pioneering advertising platform that puts the human back into the digital equation and makes advertising rewarding for everyone
Digital pioneers, Kevin Bermeister (think Skype...
The 16th Ask Afrika Orange Index Awards: Top Trends takeout for 2017/2018
At the same time that Finance Minister Malusi Gigaba was issuing his bleak interim budget, the news was announced that South Africa’s private sector...
Winners of first ever Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
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