Promise 1st in SA for dedication to BEE (SCOPEN Agency Scope 2017/18)
Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings...
The e-mail and sms marketing juggernaut
Walter Penfold, Managing Director of SaaS marketing automation platform Everlytic, has been announced as one of the speakers at the Integrated Marketing Communication (IMC)...
10 Tips for Excellent Copywriting
An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you say and...
Why FMCG brands should target consumers with small format OOH
When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going...
Provantage Media Group’s Airport Ads® Launches Visionet™ at Lanseria
Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20%...
Andrew Cooper joins Relativ Media
After 21 years at Primedia Broadcasting, Andrew Cooper has joined the Relativ Media team to broaden his experience in the media and advertising field....
Keep Calm and Trust The Expert
Raise your hand if you’ve ever spent the majority of your time in a client meeting not detailing what would work and what strategic...
Do consumers think about your brand all the time? No.
Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town...
OrangeBlock activates black
OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the...
Why do profitable agencies still fail?
Where your business’ accounts are concerned, profit and cash-flow are key financial measurements. However, many agency owners aren’t aware that they are not directly...
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