Pitfalls of neglecting your email delivery
Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the...
Kolisis call for fresh thinking after “a time of mayhem”
“We need to listen to what people dealing with challenging circumstances really need,” says Rachel Kolisi, co-founder of the Kolisi Foundation. This and other...
Sign up and catch the digital audio revolution in Africa
A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched.
in_Broadcasting, a...
5 Black Friday Online Marketing Ideas to Boost Your Revenue
It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
Five ways to ensure an influencer marketing campaign goes viral
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
SA Future Trust Brand Film Celebrates The Tenacity of SMMEs
Integrated campaign and inspiring brand film champions small businesses
The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
Winners of first ever Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
2021/2 Marketing Achievement Awards now open for entries
Strategic marketing means business. This is not rhetoric, but a potent statement of intent that speaks to the potential of strategic marketing as a...
Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry.
I’ve recently watched a video on...
