The New Face of Digital Strategy
Renowned strategist and business guru, Michael Porter boiled down strategy to two options: 1. Do what everyone else is doing (but spend less money doing...
Improvements to the 2017 MOST Awards survey
The MOST Awards is a much anticipated annual celebration of excellence in service delivery in the media sector. This year the winners will be...
Print is not dead – Soccer Laduma is 20 years old
The biggest circulating weekly newspaper in the country, Soccer Laduma, celebrates its 20th birthday this week, another achievement after the newspaper published its 1000th...
Surf and the power of OOH
(Thought Leader) A recent campaign has used OOH in a novel, personalised way to mobilise social media – something that OOH does extremely well....
ABSA’S Quirky new film takes Prosper to a whole new level
Millions of Prosper film views cement Absa’s position as branded content communication pioneer. Over 4 million views. 11 films. In just 2 years....
Extending trade credit facilities in volatile and risky market conditions is not for the...
With South Africa’s economic position in a precarious state, particularly since the downgrade to junk status, many businesses may find themselves in a pickle...
Jacaranda FM’s Loeries silver needs to be a triumph for more than just one...
Jacaranda FM was awarded a Silver Loerie for its “More Music You Love” campaign in the “Outdoor & out of home: outdoor media” category...
The favourite brands in South African townships revealed
The top brands in South Africa’s townships were revealed in a Daily Sun supplement on 16 May 2017. Market research company, Ask Afrika, conducted...
The digital marketing future is now
That digital marketing is a constantly evolving phenomenon is a given. It’s no longer changing monthly or weekly, but daily. And companies that are...
The IAS flew the South African flag high again as it attended the AdForum...
The annual agencies and consultants’ get together – the 2017 AdForum Worldwide summit, promised to place the Independent Agency Search & Selection Company (IAS)...
