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The New Face of Digital Strategy

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Renowned strategist and business guru, Michael Porter boiled down strategy to two options: 1.   Do what everyone else is doing (but spend less money doing...

Improvements to the 2017 MOST Awards survey

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The MOST Awards is a much anticipated annual celebration of excellence in service delivery in the media sector. This year the winners will be...

Print is not dead – Soccer Laduma is 20 years old

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The biggest circulating weekly newspaper in the country, Soccer Laduma, celebrates its 20th birthday this week, another achievement after the newspaper published its 1000th...

Surf and the power of OOH

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(Thought Leader) A recent campaign has used OOH in a novel, personalised way to mobilise social media – something that OOH does extremely well....

ABSA’S Quirky new film takes Prosper to a whole new level

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Millions of Prosper film views cement Absa’s position as branded content communication pioneer. Over 4 million views. 11 films. In just 2 years....

Extending trade credit facilities in volatile and risky market conditions is not for the...

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With South Africa’s economic position in a precarious state, particularly since the downgrade to junk status, many businesses may find themselves in a pickle...

Jacaranda FM’s Loeries silver needs to be a triumph for more than just one...

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Jacaranda FM was awarded a Silver Loerie for its “More Music You Love” campaign in the “Outdoor & out of home: outdoor media” category...

The favourite brands in South African townships revealed

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The top brands in South Africa’s townships were revealed in a Daily Sun supplement on 16 May 2017. Market research company, Ask Afrika, conducted...

The digital marketing future is now

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That digital marketing is a constantly evolving phenomenon is a given. It’s no longer changing monthly or weekly, but daily. And companies that are...

The IAS flew the South African flag high again as it attended the AdForum...

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The annual agencies and consultants’ get together – the 2017 AdForum Worldwide summit, promised to place the Independent Agency Search & Selection Company (IAS)...
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