Gaming is becoming big business in South Africa
THOUGHT LEADERSHIP ARTICLE Vega enters the big business of gaming with its new degree course By Nola Payne, Head of Faculty of...
New Soccer Laduma editor proves putting the reader first is a winning strategy.
Soccer laduma newspaper has been sticking strongly to the principle of ‘making the customer the boss’ since its start in 1997. As the fastest...
The MediaShop runs South Africa’s first ever programmatic radio campaign.
The MediaShop, through their multiple-award winning ad tech unit, Cadreon, has launched the first ever programmatic audio campaign in South Africa. The MediaShop are...
Why your Content Marketing Strategy Should be Platform Agnostic
(opnion piece) Which platform should I be on? It’s the question that haunts almost every brand and marketing manager, and like all heavy existential...
STANDARD BANK’S NEW BRAND CAMPAIGN GETS SPARKS FLYING
Hands clap, electric sparks fly, the sun spreads its heat, boys dance vigorously, an aeroplane prepares for take-off, and a lizard tap dances in...
Trumped election or just good marketing?
While the world is shocked by the Trump presidential election win, Gill Randall, Joint CEO at SPARK Media believes that we have witnessed one...
Big data is like sex, everyone talks about it but no one has it...
Ad:Tech is a global meeting place for forward thinking brands, agencies and media owners with events held throughout the year in different countries. Neil...
Gullan & Gullan – How ripe are your leads? Ready to be converted?
How marketing automation empowers B2B and B2C brands to take conversions to the next level. ...
Justine Williams, new Marketing Services Director at SPARK Media
Justine Williams has been promoted to Marketing Services Director at SPARK Media. The duties in her new role include delivering tailored marketing and sales...
Nashua – Using technology to shape brand opinions
What do your clients say about you? Using technology to shape brand opinions By Ismail Schuster, Head of Nashua Business Solutions ...
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