Nando’s combined Commuter and Rank TV to target commuter market.
Combined for effectiveness
Taking advantage of the new alliance between commuter TV channel MASSIV 3GTV and Rank TV, Nando’s is using 20 store locations for smart ads/location based advertising on taxis.
Visual and audio
Thabang Ramogase, Nando’s SA marketing manager says, “We live close to our brand and now we are able to talk to commuters travelling close to our stores with both a visual and an audio reminder of just where to find the chicken that they love best.”