"We believe that influencer marketing has evolved beyond showcasing products and services," said Tendai Rukwava, Founder and CEO of Coral Communications.
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Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for inspiring positive change and action.

Thoughtfluence represents a significant evolution in the realm of influencer marketing. Traditionally focused on promoting products and services, influencer marketing has undergone a remarkable transformation over the years. Today’s consumers demand more than just product recommendations; they seek authentic connections and shared values with the brands they support. They want to be part of something bigger, something meaningful.

“We believe that influencer marketing has evolved beyond showcasing products and services,” said Tendai Rukwava, Founder and CEO of Coral Communications. “It can be an effective tool to raise awareness on pressing social issues. Everyone has the power to inspire positive change, and through Thoughtfluence, we aim to challenge and inspire more people to do better through meaningful influencer collaborations between brands and influencers that care about societal issues and challenges.”

Thoughtfluence is not just about leveraging influencers with large followings; it’s about partnering with those who are passionate about making a difference. By collaborating with influencers who are dedicated to educating and inspiring their audiences, Thoughtfluence aims to create impactful campaigns that resonate on a deeper level.

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This innovative approach addresses a growing trend in consumer behaviour. More and more, consumers are not easily swayed by mere product posts. They crave authenticity and want to engage with brands that align with their values and aspirations. Thoughtfluence taps into this desire, fostering a deeper connection between brands and consumers through shared values and meaningful content.

“We see this as a pivotal moment in influencer marketing,” added Tendai Rukwava. “It’s an opportunity to move beyond transactional relationships and build genuine connections that drive positive action. Thoughtfluence is our response to this shift, and we’re excited to see the impact it will have.”

For more information about Thoughtfluence and how it can inspire positive change, visit or email for available sponsored campaign opportunities.


Coral Communications is an award-winning full-service Public Relations and Marketing agency created in Africa, servicing clients globally. They provide strategic and specialized Public Relations, Digital Marketing, Media Buying, Training, and Event Planning and Management services. Their team of experienced professionals have expertise working across industries and continents, providing strategic counsel and tailor-made solutions to help their clients achieve their business objectives through effective B2B and B2C strategies. Coral Communications has experience executing campaigns and working with brands in different markets, a proven track record, and are results and data-driven, maximizing ROI for their clients.