Ogilvy took home a total of eight awards on the evening. “We’re honoured to be recognised so generously by the industry,” said Ogilvy South Africa CCO Pete Case. “It’s been a year of tough competition in our industry. We’re especially encouraged to have won in such diverse categories – digital and interactive campaigns, as well as PR, Media, Live and Out of Home. This confirms that our skills are relevant across the modern marketing space, and enable clients to effectively connect with consumers in a multitude of mediums.”
Case congratulated all the winners on the night, especially Group of the Year co-winners TBWA. “Our industry is tough but exciting and we have tremendous respect for all our agency counterparts. Congratulations especially to TBWA.”
The Overall Group award is a vote of confidence in the One Ogilvy process, which saw several divisions consolidated into a single entity, with one point of client contact. Ogilvy recently completed its Next Chapter refounding, expanding its capabilities across the entire marketing value chain through collaborative retail partnerships, growing the PR & Influence capability, and launching the social-media e-commerce division Social.Lab.
The Creative Circle is a non-profit organization that believes in promoting creativity as a business resource, maintaining high levels of creativity in South African advertising and providing input into industry bodies. It aims to inspire the transformation of product, people and perception through the power of creativity.
Ogilvy was recognised for winning work done for a broad range of clients – KFC, Carling Black Label, Kimberley-Clark and DSTV – in categories including PR and Media; Live; Out of Home; and Digital and Interactive.
Ogilvy awards won on the night:
- 1st Place in PR & MEDIA: Ogilvy CPT – KFC Streetwise 2
- 1st Place in LIVE: Ogilvy CPT – Carling Black Label
- 3rd Place in LIVE: Ogilvy JHB – DSTV Halloween Sleepover
- 1st Place in OOH :Ogilvy CPT – Carling Black Label
- 1st Place in DIGITAL & INTERACTIVE: Ogilvy JHB – Huggies Baby Marathon.
- 1st Place AGENCY WINNER: Ogilvy CPT
- 2nd Place OVERALL RANKINGS AGENCY OF THE YEAR: Ogilvy JHB
Tie 1st Place OVERALL RANKINGS GROUP OF THE YEAR for 2018 goes to TBWA SA & Ogilvy SA.