Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers.
“The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May.
“I treated this one like a sensory film where you can really feel all the elements combined,” he says, praising DOP Fabian Vettiger, art director Elmi Badenhorst, editor Stephen du Plessis, and Simon Ringrose from Say Thank You for the way each discipline complemented each other.
Start Refreshed was conceptualised by 140BBDO’s creative team of Mike Schalit, Alexis Beckitt, Bianca Bernstein and Bruce Harris.
Dan’s ‘start something’ attitude is certainly paying off: his award-winning short film, Gift, screened at TED Global between talks by presidents and pioneers in August, while Here’s To Us, his Tusker ad for Net#work BBDO, saw him selected for OnePointFour’s On The Cusp Of Greatness New Directors’ Showcase in October, alongside the likes of The Blaze, 2017 Cannes Film Craft Grand Prix winners for Territory, and Jonas Lindstroem, a 2017 Gold Clios winner for Kendrick Lamar’s Element.
Watch the director’s cut:
About Dan Mace
Born and raised in Cape Town, Dan Mace has been behind-the-camera professionally since 16. Still in his twenties, Dan has already directed over 100 commercials, music videos, documentaries and short films, shooting on four continents for the likes of Tusker, Red Bull, CNN, Roxy and YouTube. His work has over 20m views on YouTube, where his channel has over 70 000 subscribers. Among other accolades, he’s won three Silvers in two years at the Young Directors Awards at Cannes Lions, while his first commercial, Tusker Here’s to Us, has already picked up an African Cristal Film Grand Prix; two Bronzes and a Craft Loerie; two One Show craft merits; Creative Circle Ad of the Month; Ad of the Week from MarkLives; and a Special Mention on ididtht’s SA Film Reel. His award-winning short film, Gift, screened at TED Global 2017 between talks by presidents and pioneers, and he was part of OnePointFour’s On The Cusp Of Greatness New Directors Showcase in October 2017. See more of Dan’s ads at https://eggfilms.tv/south-african-commercials-director/dan-mace/.
About Egg Films
The top ranked production company at the 2017 Loerie Awards, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Kyle Lewis, Lebogang Rasethaba, Slim, Sunu and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit https://eggfilms.tv.
