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Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness.
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Effie South Africa is pleased to announce 30 finalists in the 2022 Effie Awards South Africa programme. Finalists were announced and celebrated at the Effie finalist’s party held at Hill on Empire’s rooftop venue. The event was hosted by Effie South Africa and The Association for Communication and Advertising (ACA), organiser of the Effie programme in South Africa.

Effie Awards finalists earn points toward the global Effie Index and attaining finalist status ensures that agency and client partnerships are globally recognised for having implemented campaigns that delivered against business objectives. This year, finalists got to take home ‘the metal’ with the introduction of the Effie Finalist Trophy, a welcome addition to any agency or client’s brag bag.

The finalist party, complete with incredible views over the Johannesburg skyline was preceded by the Effie Summit at which this year’s Keynote was delivered by Google’s Country Director for South Africa, Alistair Mokoena. The address provided highly informative insights into using effective marketing to drive shared inclusive sustainable growth in organisations. The keynote focused on the importance of how Sustainable Development Goals and the 3Ps (People, Planet, Profit) should inform everything we do as an industry.

“The Effie Summit proved to be the ideal precursor to the finalists announcement, as Alistair, a highly respected business leader within the agency world and beyond captivated the attendees with his take on effectiveness and ‘the bigger picture’. And then it was time to celebrate like only our industry can, with DJ’s, music, great food and incredible views. And  importantly, recognising that having earned a ‘finalist nod’ in an Effie Programme is irrefutable proof of the relevance and effectiveness of the work we deliver as an industry,” comments Mathe Okaba, ACA CEO.

This year a total of 85 entries across 42 categories were adjudicated by a highly experienced and distinguished jury representing the marketing, communications and advertising sector and drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing. The jury was tasked with Awarding Ideas that Work®, with finalists  competing for a highly coveted Effie Award. Winners of the 2022 programme will be announced at the Effie Awards Gala event to be held on 27 October.

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Jury Chair, Mpume Ngobese noted that the continued desire and willingness to participate in the Effie Awards, backed by a superb quality of entries, is indeed proof that the marketing and communications industry should be taken seriously for its ability to contribute to brand success.  

“If 2021 was considered a learning curve, the excellence reflected in the 2022 entries is something worth noting. The jury had their work cut out for them as they read through, unpacked and debated each effectiveness entry in detail. We look forward to announcing  this year’s most effective campaigns and to celebrating the 2022 Effie Awards winners in October,” comments Ngobese.

The 2022 Effie Awards Finalists are:

AGENCY

CAMPAIGN

CATEGORY

CLIENT

99c Communications

Forage & Feast Launch

Retail

Shoprite Group of Companies

Grey Africa / Liquid

It’s Dry But You Can Sell In It 

Sustained Success – Products, Services

Distell

Grey South Africa

Burger King Value Campaign

Restaurants

Burger King.

Joe Public

#eatwithit

Social Good – Brands / Positive Change

AB InBev (South Africa)

Joe Public

How sustained great advertising has become a competitive advantage for the Chicken Licken brand and business.

Sustained Success – Products, Services

Chicken Licken

Joe Public

The Anti-Advertising Advertising Campaign 

Finance

Nedbank

Joe Public

The Anti-Advertising Advertising Campaign: 

Marketing Disruptors

Nedbank

King James Group

Sanlam Savings J/AR

Youth Marketing

Sanlam

King James Group

TymeBank – Save What Matters

Finance

TymeBank

M&C Saatchi Abel

How the winter feels got us more sales

Restaurants

Nando’s South Africa

M&C Saatchi Abel

Animals Do What?

Social Good – Brands / Positive Change

NSPCA

M&C Saatchi Abel

Making “Private School Chicken” Always Affordable

Restaurants

Nando’s South Africa

M&C Saatchi Abel

How Superbalist.com got South Africans to wear the music they love

Data-Driven / Commerce & Shopper Effies

Dr. Tumi Sebopa

M&C Saatchi Abel

How Superbalist.com got South Africans to wear the music they love over Winter

E-Commerce / Commerce & Shopper Effies

Superbalist.com

MediaCom

Pampers MamaUyindlovu, South Africa

Social Good – Brands / Positive Change

Pampers

MetropolitanRepublic Integrated Communications

#ILoveEatingRussians

Performance Marketing

Eskort

Net#work BBDO

#TheMeltdown

Corporate Reputation

Net#work BBDO

Ogilvy South Africa

Bride Armour

Social Good – Brands / Positive Change

AB InBev (South Africa)

Ogilvy South Africa

Bride Armour

Timely Opportunity

AB InBev (South Africa)

Ogilvy South Africa

Growing from Strength to Strength

Sustained Success – Products, Services

AB InBev (South Africa)

Ogilvy South Africa

Change The Tune

Youth Marketing

Kimberly Clark South Africa

Ogilvy South Africa

Castle Lite – Switch to Renewable

Environmental – Brands / Non-Profit

AB InBev (South Africa)

Ogilvy South Africa

Castle Lite – Switch to Renewable

Beverages – Alcohol

AB InBev (South Africa)

Ogilvy South Africa

In Our Own Words

Snacks & Desserts

Mondelez

Ogilvy South Africa

In Our Own Words

Social Good – Brands / Positive Change

Mondelez

VMLY&R

(South Africa)

Big Ads for Small Business

Insurance

Hollard

VMLY&R

(South Africa)

Big Ads for Small Business

Social Good – Brands / Positive Change

Hollard

VMLY&R

(South Africa)

Big Ads for Small Business

Marketing Disruptors

Hollard

VMLY&R

(South Africa)

NXT LVL 2.0

Internet & Telecom

Vodacom

WPP Red Fuse

Reigniting Growth with a Smile

Personal Care

Colgate-Palmolive (South Africa)

 

Tickets for the Effie Awards Gala are exclusively available for purchase online via the following link – https://bit.ly/3U7WqUG

The Effie Awards South Africa is organised by the ACA with Sponsors, Nedbank, Sanlam, SAB, RMB, GIB, Aon, Investec and Metropolitan.

For more information visit the Effie Awards South Africa website at www.effieawards.co.za or visit www.acasa.co.za.

Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.


About Effie®

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit effie.org.

About the ACA

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit www.acasa.co.za or call the ACA on (010) 880 3399