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Effie South Africa has assembled a leading panel of senior advertising and marketing leaders to discuss “Creative & Effective Marketing’ ahead of the upcoming Effie Awards. In the first of the Effie dialogue series exploring collaboration in pursuit of marketing communication effectiveness, the panel will be uncovering and sharing their different views and approaches in terms of ensuring marketing delivers on both metrics of creativity and effectiveness.

The Creative & Effective Marketing Effie dialogue will be steered by leading C-Suite members of the sector and includes:

  • Camilla Clerke – Executive Creative Director, Ogilvy South Africa
  • Nomsa Chabeli – GM Brand and Communication, MTN
  • Vaughan Croeser – Vice President of Marketing, SAB
  • Xolisa Dyeshana –  Chief Creative Officer and Partner, Joe Public United

Pete Case, CEO & Creative Chairman of Ogilvy South Africa takes up the task of moderating the panel discussion and asking the tough questions.

The first dialogue takes place on Thursday 25th May at GIBS, with proceedings kicking off at 17h30.  Seats are limited, and those wishing to attend are requested to RSVP directly to Lwanda@acasa.co.za

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Creativity has always been at the heart of business, but it still struggles to solidify its position at the top of the management agenda. By definition the ability to create something novel and appropriate, creativity is essential to the entrepreneurship that gets new businesses started and that sustains the best companies after they have attained scale.

“Join us for a kick-ass discussion on the role of creativity in driving brand and business results in an ever-evolving media and consumer landscape. Our world-class panelists will share their insights on how creativity can help you stand out from the competition and achieve your goals,” says Anwar Jappie, Effie South Africa Chair.

The panel will explore the interplay between creativity and marketing effectiveness. Panellists will be engaged to assist in unpacking the importance of creativity in relation to marketing effectiveness through building strong connections and driving consumer engagement.

“The creative function is a key driver of delivering against business objectives, and therefore it should be positioned squarely in the cross-hairs of the C-Suite’s top priorities. With this series of dialogues, we’re bringing together industry leaders to discuss and share insights on marketing effectiveness, a vital and much needed activity, designed specifically to highlight the importance of marketing effectiveness’ role in driving the future success of the marketing industry,” adds Mathe Okaba, Association for Communication and Advertising (ACA) CEO.

The Effie Awards South Africa, hosted by the ACA and sponsored by Nedbank, Investec and GIB, recognise marketing communication that is not only creative but, most importantly, effective. The awards are now in proud partnership with the Nedbank IMC Conference, Africa’s foremost integrated marketing conference. Winners of the 2023 Effie Awards will be announced on September 15th, 2023.

Join the conversation using the hashtags #EffieAwardsSA, #MarketingUpClose, and #NedbankIMC2023. For more information on the 2023 Effie Awards, visit www.effieawards.co.za.

About Effie®

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit effie.org.

About the ACA

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit www.acasa.co.za or call the ACA on +27 10 880 3399