Cell C has taken the wraps off its brand-new Summer Campaign, dubbed WIN24Summer aimed at revealing the many ways South Africans from all walks of life celebrate the summer time.
“At the heart of this campaign is social inclusion, bringing together people by sharing how each of the millions of South Africans live and share during the summer,” says Cell C Executive Head of Marketing, Hazel Chimhandamba.
This brand campaign taps into the fun and excitement of the festive season, allowing Cell C to emotionally connect with its customers. It’s the season that not only warms the weather, but heats up the competitive market for share of wallet.
“With brands all vying for the season’s customer spend, brand campaigns like this Summer campaign are essential for organisations like Cell C to shine through the noise and we believe that our campaign will do just that,” says Chimhandamba.
Highlighting the great value Cell C has to offer, this campaign brings into it a rewards element that customers can enjoy throughout the campaign period. Every customer wins simply by recharging qualifying bundles on *147#, or the Cell C app.
Prizes have been specifically tailored to expand our customers’ ability to access online services, with data rewards being a large part of the campaign. Every purchase also provides customers with an entry into a daily draw, monthly draw and into the grand prize draw. And everyone that buys is a winner, with the instant prizes on offer.
Some of the amazing rewards that are on offer include:
Instant prizes of data, airtime and SMSes and will be awarded when a customer purchases a qualifying bundle which include: any Daily, 5-Day or 30-Day Data Bundle, any of Cell C’s new All-in-one Bundles or prepaid or postpaid voice bundles. Rewards are selected randomly and may not correspond with the bundle purchased.
Any of these purchases also qualifies customers an entry to our daily and monthly prize draws for big ticket items. For the daily draws, customers stand a chance to win smartphone vouchers, shopping vouchers or Cash vouchers that can be redeemed from our WIN24Summer portal.
Weekly rewards include massive Cash prizes and laptop vouchers again redeemable from our portal.
Finally, we will have the Grand Prize winners who will walk away with larger cash prizes to help ease the January financial burdens.
“Each of the prizes have been carefully selected to provide a boost to South Africans in general. Laptops and handsets that assist with small business development, educational needs and many other things that South Africans need to connect to the Internet,” says Chimhandamba.
To ensure that we link to that, Cell C has incorporated a corporate Social Investment aspect to this campaign. In partnership with radio stations around the country, Cell C will be giving away cash prizes for listeners to donate to a charity. We have selected reputable NGOs from around the country that take care of various verticals, including children, animals, the aged and many more.
“December is not only a time to rest, but also a time that people reflect and give thanks for the year. It’s a time that people are more willing to give back and we wanted to make sure that we included that aspect of it in our campaign,” says Chimhandamba.
As a full 360-marketing campaign the social media element is bound to have quite a significant impact, being a central part of creating the cultural inclusion we are hoping to achieve this summer.
“User generated content will be curated into daily show reels to really expose the wonderful ways that people enjoy their summers in the country and we can’t wait to share them in the WIN24Summer campaign. Share your moments with us by uploading your content on – https://24summer.cellc.co.za/
Take a minute to view the TVC below:
