Coca-Cola SA has renewed its contract with Graffiti Impact Media for its prime location on the Life Centre Building.
Third successive year
Coca-Cola has nabbed the contract for the Life Center Tower in Johannesburg for the third successive year – quite the feat.
Richard Wilkinson, Graffiti Impact Media Managing Director “The Coca-Cola advertising on the Life Center building has become part and parcel of the Johannesburg city skyline,” says Graffiti Managing Director Richard Wilkinson. “People anticipate the brand in that location and we’re certain that Coca-Cola will remain there for a long time to come.”
The soft-drinks company has had two different creative campaigns on the building to date. We watch THAT space with interest for newly launched campaigns.