Hendrick’s Gin shares the secret on how to cut your cucumber on World Cucumber Day
14 June 2017 marks World Cucumber Day and Hendrick’s Gin plans to forever enhance your life by acclaiming the pleasures of the unusual slice. We declare the importance of cucumbers role in a Hendrick’s Gin and Tonic and share a quick guideline to cutting the perfect slice.
As the “Cultivate the Unusual” experiment draws to an end, we have grown, nourished, bonded and entertained our cucumbers. This World Cucumber Day, we contemplate the art of cucumber slicing and submerging them in our notorious tipple.
What’s a gin lover to do? We believe that since the cucumber is the core of our gin which is oddly infused with cucumber itself, the gin that is, not the cucumber – a cucumber is wholly made of cucumber, it is rightful to present an extraordinary way to get the perfect slice of the unusual for the oddly curiously minded.
The Mesmadunion Method
The Mesmadunion method of cucumber harvest & garnishment:
1. The harvester must wear a cloak, 3-foot winkle pickers and a beak.
2. The cucumbers must be culled at dawn within a mile of a viaduct.
3. The cucumbers must be sliced with affection, at 0.3 cm slices.
4. The slices must be dropped into the Hendrick’s & Tonic from an altitude of three miles.
Shaun Stemmett, brand manager for Hendrick’s Gin at The Really Great Brand Company explains that, “the contemplation and the art of cucumber slicing is a fair art to be mastered, once you have sampled your cucumber, cut 0.3-cm slices and then submerge them in your Hendrick’s Gin & Tonic, if you wish to, you may then contemplate all that is marvelous in the universe.”
Some people say cucumbers are better pickled – we fancy them as a refined ornament with its own life. Raise a glass to your nose for cultivating and cutting the unusual slice for your Gin & Tonic in commemoration of World Cucumber Day.
For further information go to www.hendricksgin.com or contact your local Hendrick’s PR representative: Sabina Pauselli via email at Sabina@lionswing.co.za or Timishka Doolabh via email at Timishka@lionswing.co.za, or phone either on 011 888 9816.
ABOUT HENDRICK’S GIN
Hendrick’s Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in miniscule batches of only 500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.
ABOUT WILLIAM GRANT & SONS
William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®
