Jacaranda FM #moremusicyoulove – how to pull off a world first

JACARANDA FM #MOREMUSICYOULOVE – HOW TO PULL OFF A WORLD FIRST

Jacaranda FM revealed its new “More Music You Love” positioning with a world first in radio: the first ever radio simulcast live lip sync billboard.

The billboard was used to tell a live story, lip synced by actors to the station’s on air music playlist during the breakfast show.

The activation was a massive hit: 

• #MoreMusicYouLove trended at the number one spot on social media for more than 5 hours.
• 4.4 million social media accounts were reached by leveraging influencers, celebs, the agency team and staff.
• 18 000 live streams were recorded on Facebook.

Pulling off a world first that aligns studio, stage and screen, all in real-time, takes some very meticulous planning and seamless execution, as this video illustrates:

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