Jacaranda FM was awarded a Silver Loerie for its “More Music You Love” campaign in the “Outdoor & out of home: outdoor media” category at the 2017 Loerie Awards held at the Durban International Convention Centre.
The station was also shortlisted in the “PR & Media Communication Campaign”, “Other Screens” and Media Innovation” categories.
“This award is a huge accolade for us, especially given the fact that more than 3000 entries were received from 800 brands, represented by 400 agencies from 18 countries across Africa and the Middle East”, says Jacaranda FM’s GM, Kevin Fine. “We made a big shift in our creative and on-air approach, and this award shows that, thanks to a passionate and absolutely focused team effort, it’s paying off in a big way.”
He points out, however, that the true value of victories like these lies in how your creative punching power, and your way of thinking and doing with your own brand in hand, benefits your clients:
“Creative brilliance is something we take seriously for ourselves and the brands we represent every day. It really epitomizes our approach and commitment to executing crowd-moving, award-winning, return on investment opportunities for our clients.”
“It’s about creating a solid, multi-channel space by innovating, pushing boundaries, and achieving maximum reach and frequency. Our win translated in to success for our business, including millions of rands’ worth of earned media and increased metrics against all our competitors, especially in market share. We are intensely proud of the award and what it represents to the advertising, creative and brand community.”
MORE ABOUT THE LOERIES & JACARANDA FM’S WORLD-FIRST:
The internationally-recognised Loeries are South Africa’s most prestigious advertising awards – the definitive benchmark for excellence in creative brand marketing across Africa and the Middle East.
Entries were scrutinised by an expert panel of around 200 South African, regional and international judges according to 5 core criteria: An innovative concept, bringing new and fresh thinking; Excellent execution; Relevance to the brand; Relevance to the target audience and Relevance to the chosen medium.
Jacaranda FM revealed its brand new “More Music You Love” positioning earlier this year with a world first in radio: the first ever radio simulcast live lip sync billboard – an activation that saw #MoreMusicYouLove trending at the number one spot on social media for more than 5 hours, 4.4 million social media accounts reached and 18 000 live streams recorded on Facebook.
The activation was conceived, meticulously planned and seamlessly executed in conjunction with Halo Advertising – aligning studio, stage and screen, all in real-time.
