Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness.
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The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards South Africa has been confirmed.

Members of the jury for the first Effie Awards to be held on African soil are extremely experienced in the marketing, communications and advertising sector, consisting of industry leaders and trail blazers drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®.

The Effie South Africa Jury will adjudicate entries during the first round of judging taking place from the 13th to 17th August 2021, during which entries are reviewed in order to evaluate case success in achieving specific marketing objectives. Round one will result in the selection of a short list based purely on scores. Following this will be round two of judging during which award recipients will be selected and finalists announced. The second round of judging will run from the 3rd to 7th September 2021.  

A Grand Effie judging session will take place from the 5th to 7th October 2021, where a possible winner may be selected from the top tier of gold-winning cases. Judged by a third jury panel made up of C-Suite representatives, the Grand Effie will be awarded to the entry adjudicated the most effective winning case.

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Says Mathe Okaba, CEO of the ACA: “The judging panel for the first Effie Awards South Africa is truly diverse and representative of the entire sector, consisting of top-level, experienced professionals on both client and agency side. As a whole, they represent a variety of advertising and marketing disciplines, key to an effective and equitable process. The level of experience, coupled with the varied panels adjudicating cases across the first two rounds and Grand Effie, ensures that winning cases would have been subjected to extensive rigour throughout the adjudication process. I’d like to take this opportunity to thank the panel for agreeing to participate and we look forward to announcing the first Effie Awards South Africa winners in October.”

The confirmed panel of judges is as follows:



Agency/Company Name

Atiyya Karodia

Strategy Director


Ana Carrapichano

Group Managing Director


Andrea Quaye

Senior Director, Global Category Lead – Coffee


Angie Hattingh

Senior Digital Strategist

Ogilvy SA

Beyers van der Merwe

Marketing Director

PEP Stores

Brett Bruton

Creative Strategy Director


Brian Yuyi


Marketing Association of SA

Candice Armitage

Integrated Strategist

Joe Public United

Candice Goodman

Managing Director


Carl Ungerer

Head of Digital / Managing Partner


Charnè Munien

Integrated Senior Digital Strategic Planner

Joe Public

Danny de Nobrega


Kilmer & Cruise

Ethel Ramos

Managing Director

Avatar Agency

Fran Luckin

Chief Creative Officer

Grey Advertising SA

Gareth Leck


Joe Public United

Haydn Townsend

Managing Director


Itumaleng Sethebe

Executive Creative Director

The Riverbed

Ivan Moroke

CEO, South Africa, Insights Division


Jason Harrison

Managing Director

M&C Saatchi Abel

Joey Khuvutlu

Group Executive


Johanna McDowell

Founder & CEO


Kabelo Collis


BlackSwan Assets

Katinka Pretorius

Managing Director


Katlego Ditlokwe

Strategy Lead

The Brave Group

Katlego Moutlana

Head of Strategy

Mortimer Harvey

Lebogang Kodisang

Head of Strategy


Lwandile Qokweni


Wavemaker SA

Madelaine Fourie

Group Brand Manager


Mathieu Plassard

Chief Client Officer

Ogilvy SA

Melusi Tshabalala

Founder & CEO

Everyday Speak

Michael Pearce

Media Director


Mick Blore



Mike Jones

Business Unit Head: Digital Marketing


Nadia Mohamed

Marketing Director SSA

Mondelez International SA

Natalie Botha

Creative Development Director


Neo Segola

Chief Creative – Draftline Johannesburg


Nicole van Blerk

Strategic Media Planner

Meta Media, CT

Paula Hulley



Quanita Sallie

Media Director, CT

Meta Media, CT

Refilwe Maluleke

Managing Director

Yellowwood Future Architects

Robert Grace

Head of Strategy

M&C Saatchi Abel

Roxy Maqache


Dessert Arabia

Russell Comrie

Head of Strategy

The 13th Floor

Samantha Condon

Group Managing Director

ETIKET Brand Design and Sum of 21

Sarah Dexter


MullenLowe South Africa

Simon Spreckley

Chief Creative Officer

Hoorah Digital Consulting

Steve Miller

Chief Strategic Officer


Stuart Walsh

Chief Strategic Officer

Grey Advertising

Suhyl Limbada

Marketing Director

KFC South Africa

Su-Lise Tessendorf

Executive Marketing Consultant

Independent Consultant

Tarryn Knight

Head of Marketing & Product

Audi SA

Tebogo Motsepe

Head of Brand and Client Insights


Thebe Ikalafeng

Founder & CEO

Brand Leadership Group

Thabang Skwambane

Managing Director

FCB Joburg & Hellocomputer

Thabisa Mkhuwanazi

Executive Head of Marketing


Thembalethu Msibi

Marketing Director

BlackSwan Assets

Thulani Sibeko

Chief Brand & Marketing Officer

Standard Bank Group

Tiaan Ras

Chief Brand Dude

ETIKET Brand Design

Tlalane Ntuli

Chief Marketing Officer

Metropolitan Life

Tosin Lanipekun

Executive Director

Advertising Week

Zayd Abrahams

Segment Marketing Head: Retail & Private Banking


Zorana Safar

Group Operations and Innovations Director

Joe Public


The Effie Awards South Africa is organised by the ACA with Presenting Partner Sponsor Provantage Media Group, and Sponsors, Nedbank, Sanlam and Vodacom.

Winners will be announced at the inaugural Effie Awards Gala on Thursday 14 October 2021.  

For more information visit the Effie Awards South Africa website at www.effieawards.co.za or visit www.acasa.co.za.

Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.