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The finalists for the inaugural Marketing Achievement Awards (MAA) have been revealed and the winners will be announced at a prestigious gala dinner on 27 June 2019 at the Sun City Superbowl.

The awards – to be held annually to set a new benchmark for the industry – celebrate the best of the best in South African marketing and aim to future-proof the sector and raise the bar for local marketers.

A panel of judges, who are all seasoned and highly respected marketing professionals,  carefully considered the self-nominated entries based on well-considered criteria, and the following brands were shortlisted for specific campaigns and categories.


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AB InBev for Castle Lager #SmashTheLabel

Ogilvy SA

AB InBev for Carling Black Label #NoExcuses Soccer Song For Change

Ogilvy SA

Agrinet for Beyond Agriculture


Anglo American for Makarapa City

Ogilvy SA

Audi for Audi Proteas


Aurecon for Aurecon Visual Contracts


AVBOB for The AVBOB Poetry Project

BRAND et al

Cadbury for Remarkable Regift

Ogilvy SA


Joe Public

Edcon for JET Manny

Joe Public

FNB for It Takes a Bank that Does More to Help your Family


FNB for Springboks from Grassroots to Greatness


Innovative Solutions Group for Innovative Staffing Solutions

PR Worx

Investec for The Art of Investec

Ogilvy SA

Kimberly-Clark South Africa for Huggies – The World’s Most Innovative Product Demo

Ogilvy SA

MARS for Royco – Let’s Eat with Siphokazi


MINI for Creative Club

John Brown

Nando’s for #rightmyname

M&C Saatchi Abel

Nando’s for PERi-Farms


Nando’s for 30th Birthday Bash


Nando’s for Grillers’ Challenge


New Balance for New Balance Proteas


P&G for Ariel, making the impossible, possible.


P&G for Gillette Venus #MovesLikeNoOther


Pernod Ricard for Sun Met presented by G.H. Mumm


Pick n Pay for Fresh Content

John Brown

Pick n Pay for Glass Act Series

John Brown

Road Accident Fund #AlwaysRemember

Flow Communications

Sasol for #Limitless


Suzuki Motor Corporation for Suzuki Inbound


The Merck Group for Merck Consumer Health Neorobion

Ogilvy SA

Toyota for Toyota Rush – Live That Rush Life

FCB Johannesburg

Volkswagen SA for The People’s Car

Ogilvy SA

Yoco for Yoco: For the Sales



The finalists for the Marketer of the Year category, in which marketers are to be nominated by their industry peers, are yet to be announced.

“We were very impressed with the calibre of entries and the judges had a tough job selecting these finalists,” says MAA council chairperson Yvonne Johnston.  “Selecting the winners will prove even more challenging as we are determined to follow a rigorous and methodologically robust adjudication process to ensure that we showcase South Africa’s finest talent.

“We have in our midst world-class marketers and campaigns that are competitive in terms of innovation and effectiveness on a global level. It is time that we start celebrating the brilliant minds behind these campaigns.”

She adds that strategy lies at the core of successful marketing. “The planning that comes before the creative process is an art and a science – getting this right is essential for a campaign to achieve business results.

“These awards are by marketers and for marketers, but we recognise that executing a winning campaign involves a collaborative process with the right partners. The awards event is, therefore, open to the wider marketing industry and agencies.”

The celebrations will kick off at Sun City with a networking welcome cocktail party on the evening of 26 June, followed by the Marketing Achievement Summit on 27 June before the much-awaited ceremony in the evening.

The Marketing Achievement Summit, with the theme “Future-proofing marketing” will explore marketing strategy, key issues and imperatives.

Some of the questions being asked at the summit include:

  • Is the strategic importance and contribution of marketing to business performance eroding over time?
  • What are the “new rules of engagement” for future marketing and communications
  • How do you build a brand across Africa’s diverse countries?
  • Are South African companies innovating, or are they going to be disrupted?
  • Can marketing reshape our nation’s destiny?

Don’t miss the opportunity to join the conversation and make history at the country’s premier networking event for marketers, where you and your team will rub shoulders with some of the country’s leading industry professionals. Click here to reserve your spot and to download the programme.

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About the Marketing Achievement Awards

The South African Marketing Achievement Awards celebrate excellence in the science and art of marketing. The awards recognise and reward successful marketing initiatives and thought leadership in the South African marketing industry.

Issued by Flow Communications on behalf of the Marketing Achievement Awards. For more information or to arrange an interview, please contact Daya Coetzee at or on +27 (0)11 440 4841.

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