Provantage has expanded its product offering by partnering with ACSA.
Provantage has introduced Airport Ads as one of its product offerings.
Airport Ads include a selection of Airport Media and Airport Activation platforms currently available at OR Tambo International, Cape Town International and King Shaka International airports.
Airport Media gives clients an opportunity to brand highly visible interior and exterior platforms in the airport environments. It includes billboards; wall murals; and 3D sculptures and has the potential to be seen by 1.9 million monthly air passengers across the three airports.
This provides brands the opportunity for face-to-face engagements. Activation courts are available on both landside (before check in) and airside (post check in).
“Airports are ideal locations to advertise product offerings as passengers experience high dwell times while waiting to board flights. Airport Ads enable brands to get closer to these passengers, who are upper LSM household decision makers, travelling for both business and leisure purposes,” says Provantage on its website.
Mzukisi Deliwe has been appointed Provantage Airport Ads General Manager.
GT Bank maximises ad space
Nigerian-based GT bank is advertising on air-bridges and corridors at OR Tambo International Airport in Johannesburg.
The bank’s messaging appears on all nine air bridges on the Northern Pier of the international arrivals and departures area and on the side walls of the arrivals corridor of the Northern Pier. Each of these has 40 banners each measuring 20m in width and 2,8m in height.