Out of Home agency Provantage has announced the launch of Transit Television, or Transit.TV.
Almost 7-million viewers
Transit.TV is a fully-fledged, live digital television network encompassing over 1 100 high definition digital screens, offering a monthly average audience of 6.9 million viewers. The offering gives advertisers the opportunity to communicate to viewers in a captive environment where there is a high dwell time with a very low-tune out factor.
These screens have a footprint across major inter-modal transport nodes (e.g. Park Station in Johannesburg) nationally and will be further complemented by a national rollout of 600 in-taxi screens.
Inter-modal transport nodes are where multiple forms of transport, such as taxis, trains, long distance buses, Rea Vaya Bus Rapid Transport System and Gautrain, come together.
The broadcast network will be managed and controlled from a studio based at Provantage Head Office in Randburg and will operate from 05h00 – 21h00 every day of the week.
One of the key value offerings to brands and commuters is the ability of the platform to provide regional splits for area specific programming and advertising.
The network will comprise 50% content and 50% advertising; 50% of the content will feature video (relevant music videos and other lifestyle and entertainment audio visual) and 50% RSS information feeds (news, weather, sports and lifestyle segments).
All news items will be delivered to commuters from the RSS feed, while all other content will be in video format. Gold, Platinum and Diamond packages are available for advertising opportunities which include 10”- 45” commercials, infomercials of up to two minutes, content sponsorship and custom-made features.
*Further information from www.provantage.co.za