TBWA\Hunt Lascaris Johannesburg leads with seven;
winners to be announced June 10 during Creative Week 2021.
The One Club for Creativity has announced nine agencies in South Africa have 19 entries selected by its global juries of top creative leaders as finalists for The One Show 2021.
All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021. The complete list of finalists for The One Show 2021 can be downloaded here.
TBWA\Hunt Lascaris Johannesburg leads the way with seven finalists, including two each with Produce Sound Johannesburg for “Marital Bliss” on behalf of City Lodge Hotel Group and “Carmageddon” for Datsun South Africa.
The agency also picked up finalists each for Datsun South Africa “Shhhhh” with Gentleman Films, Samantha Nell and Sting, all in Johannesburg; “Make Time” for 1000 Women Trust with Fort, PHD and Magna, all Johannesburg; and “But make it Mzansi” for Spotify with Fresh Helga Johannesburg.
Promise with Thinking Cap Productions and Informed Decisions, all in Johannesburg, has three One Show 2021 finalists, all for “Cold Tracker” on behalf of AB InBev.
Distell – Savanna Cider with Grey Advertising WPP Team Liquid and Produce Sound, all in Johannesburg, has two finalists, both for Distell / Savanna Cider “#DecoloniseAutocorrect”. Joe Public United with StudiJoe, both in Johannesburg, also has two, both for “No Longer Popping” on behalf of Chicken Licken.
With one finalist each are Duke Advertising Cape Town “The Movement Alphabet” for Motley Crew; FCB Joburg Johannesburg “Reverse Camera Radio Campaign” for Toyota Corolla; King James Group with The Workroom and Lucidstate, all in Cape Town, “Dreaming of One Day” for Wesgro; Massif “Weird” for Shelflife/Stussy/Nike; and The Odd Number Johannesburg “Kasi Sensei” for BBC Studios.
Globally, Droga5 New York leads the way with 44 finalist entries. Other leading finalist agencies are FCB Chicago with 35, DDB Chicago with 30, and AMVBBDO London and TBWA\Media Arts Lab Los Angeles each with 29.
Woojer in Herzliya, Israel with Area 23 New York and Claire’s Place Foundation Redondo Beach, have The One Show 2021 entry with the most finalists selections: 27 for Woojer “Sick Beats”. FCB New York has 26 finalists for “Michelob ULTRA Courtside” for Michelob ULTRA with Microsoft and the NBA.
In the lead up to the awards ceremony during Creative Week, The One Club will announce all Best of Discipline winners for The One Show 2021 on June 1. Members of creative teams responsible for a select group of top winners will discuss the work with jury members in live streaming sessions on June 10.
About Creative Week 2021
Under the banner “Connect. Provoke. Inspire.,” Creative Week 2021 will include The One Show 2021, historic ADC 100th Annual Awards, Young Ones Student Awards and Type Directors Club special awards ceremonies, dozens of general programming panels and workshops across Awards, Agency, Main and Education Stages, and premium events on the VIP Stage including the Executive Creative Summit for agency principals and a day-long Creative unConference.
In addition to the awards and VIP events, other general session highlights of Creative Week 2021 are:
- Five sessions hosted by leading interactive entertainment company Epic Games on how game technology is empowering creators and redefining pipelines for VFX, filmmaking, interactive experiences and more;
- Health Pharm with McCann Health, examining everything a creative needs to know about health care advertising;
- Global Media Talks, where top ad publications in 10 countries and regions host a week-long series of panels with leading creatives in their market to discuss creative trends;
- Sessions on important Inclusion & Diversity and Gender Equality topics;
- Virtual visits to offices of some of the industry’s hottest advertising and design agencies;
- Educators Summit and student programming, including portfolio reviews and agency recruiting sessions.
Registration and ticketing for Creative Week 2021 is now open, with three tiers of pricing by region to make the festival more affordable. Content on the Awards Stage, including all One Show, ADC, Young Ones and TDC awards ceremonies, is free.
Creative Week 2021 branding was created by Benny Gold, senior graphic designer, Goodby Silverstein Partners, San Francisco.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in June, and is the preeminent festival celebrating the intersection of advertising and the arts.