Movies will never be the same again
Ster-Kinekor has taken the hyper-realistic immersive entertainment experience to the next level that will boost and elevate you, literally, and let you live the action.
Ster-Kinekor will install D-BOX, an immersive motion cinema seating technology at four theatres in Johannesburg (The Zone Rosebank and Mall of Africa), Cape Town (Cavendish Square), and Durban (Gateway Shopping Mall). Each theatre will be equipped with 50 D-BOX seats, amongst the regular seating. This will cater to a growing number of moviegoers who are looking for cutting-edge, premium entertainment experiences.
D-BOX is changing the way you watch movies by moving your body and sparking your imagination through the power of motion. Using extraordinary precision and hyper-realistic vibrations, D-BOX delivers a whole new level of immersive entertainment that connects you to the movie like never before. Because you control the intensity, you can move with the movie and feel every scene as if you were in it. In addition, the line between you and the screen, it creates highly believable, one-of-a-kind movie-watching experiences that pull you into the story in ways you never thought imaginable. Don’t just watch a movie, live the action with D-BOX.
CEO of Ster-Kinekor Theatres Wanda Matandela echoes the sentiment: “We make every effort to offer our customers new ways to watch movies and keep giving them reasons to visit our cinemas. We’ve had great success in the past with IMAX and Cine Prestige and D-BOX is the next logical step in our evolution because their technology and expertise fit perfectly into our overall vision of pushing boundaries to give our customers innovative and unparalleled premium experiences.”
Motheo Matsau, Chief of Ster-Kinekor and Sales of Ster-Kinekor Theatres, says: “As technology changes the world, we are keeping abreast of global cinema innovations with D-BOX. We are committed to our customers and delivering the latest technology to enhance their movie experience by providing a feast for the senses.”
The first D-BOX-equipped auditorium to open will be at Mall of Africa and this innovative cinema viewing technology will launch in South Africa on 23 November with the release of Justice League.
Viewers will feel like superheroes and part of the film, based on DC Comics, in which Batman and Wonder Woman assemble a team consisting of Flash, Aquaman, and Cyborg to face the catastrophic threat of Steppenwolf and his army of Parademons. The cast includes Ben Affleck, Henry Cavill, Amy Adams, Gal Gadot, Ezra Miller, Jason Momoa, Ray Fisher, Jeremy Irons, Diane Lane, Connie Nielsen, and J. K. Simmons. The other D-BOX equipped cinemas will open in short succession after this and also screen Justice League.
Other D-BOX titles which will release this year are Star Wars, The Last Jedi, Ster-Kinekor will be hosting pre-release screenings on all screens (IMAX & Ster-Kinekor screens) at 8pm on Thursday, 14th December. Be the first to be part of the next chapter for a full-on, immersive experience.
The film will be officially released on 15 December 2017, providing moviegoers with the perfect vehicle to experience hyper-realistic thrills and enter a galaxy where light and darkness seek a balance; and Coco, a Pixar and Disney computer-animated musical fantasy film based on the Mexican Day of the Dead that will release on 24 November and have you moving to the beat.
