Limiting your target audience to either newspaper or television is no longer necessary, depending on your audience targeted. The Daily Sun complements its daily and weekend papers with a twice-weekly television show.
A newspaper TV show
The South African daily tabloid, Daily Sun, has moved into TV with a twice-weekly show on Mzansi Magic.
The twice-a-week shows will reflect the mix of its daily paper – celebrity, sports, gossip, political and social issues. It will also revisit classic Daily Sun and Sunday Sun stories, as well as provide deeper, more in-depth coverage of news stories as they happen.
The TV show, broadcast on Tuesdays and Thursdays at 19:00 is hosted by stand-up comedian, Kedibone Mulaudzi.
The Daily Sun boasts a readership of over five million.