IMC Marketing The Movie
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Themed, “Marketing. The Movie.”  and taking place on the 29 July 2021, the Nedbank IMC is again offering bursaries to young South Africans. With marketing skills ranked 52 out of South Africa’s top 100 scarce skills, training tomorrow’s marketers deserves top billing as both a social and business imperative.

Dale Hefer, CEO Nedbank IMC
Dale Hefer, CEO Nedbank IMC

Key drivers of the Nedbank IMC are to advance the business case for marketing, and to uplift the youth. Recent global research by the CMO Council has indicated that senior marketers believe a lack of experience and capability has resulted in many missed opportunities for customer acquisition and revenue growth. “As an industry we must seek out, nurture and retain talent,” says IMC CEO Dale Hefer.

Since its premiere in 2019, the Nedbank IMC has contributed significantly  in ticket value available to marketing and business students. This year – in addition to over 100 complimentary  tickets – the conference is offering a 50% discounted ticket price to students. But it doesn’t end there: the bursary scheme is a further layer in encouraging potential young talent into the world of marketing.

MSC Education Holdings has been involved with the Nedbank IMC  since 2019, providing two bursaries per year to learners for enrolment in either the 12-month FET Educational Certificate in Marketing programme or the 24-month National Diploma in Marketing. Throughout their studies the selected candidates are personally guided and provided with opportunities for hands-on involvement in marketing activities via the School.

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MSC Chief Operations Officer Carol Taggart says, “We believe strongly in upliftment, and partnering with a like-minded organisation such as the Nedbank IMC provides us with the right opportunity”. 

Nedbank itself is no stranger to youth upliftment and is a signatory to government’s Youth Employment Scheme (YES) CEO pledge.

Khensani Nobanda, Nedbank Group Executive for Marketing and Corporate Affairs
Khensani Nobanda, Nedbank Group Executive for Marketing and Corporate Affairs

Nedbank Group Executive for Marketing and Corporate Affairs, Khensani Nobanda says, “The IMC’s commitment to both business imperatives and youth upliftment resonates strongly with us.”

For two individuals in 2021, that talent might just get noticed. To find out more vist

If you are a registered marketing or business student in South Africa or Africa please mail to purchase your discounted ticket (R999.00 excluding VAT).

About Nedbank IMC. “Marketing is BusinessTM

The Nedbank IMC is South Africa’s leading source of marketing thought leadership. With a mission to present the business case for marketing, and to uplift the youth, the conference continues to draw a growing audience of African marketers. The sell-out launch conference in 2019 drew over 600 attendees. In 2020, when it had to move swiftly to a virtual format due to the Covid-19 pandemic, more than 1000 attendees logged on to watch the live event. The  conference was critically acclaimed as a “virtual conference benchmark”.  This year’s conference will be held on 29 July 2021 themed, Marketing. The Movie. including 18 speakers/ 4 global keynotes/1 day. To be watched wherever you are.  Tickets cost R1999 excluding VAT.

For more information go to Nedbank IMC Conference.



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