This one goes out to the high-street retailer that stays open until midnight on Christmas Eve for all the last-minute holiday shoppers. To the chef at the local pub pulling double shifts on Christmas Day to give families a memorable meal together. Small business owners don’t stop working just because it’s the holidays – if anything; the pressure escalates as they try to juggle the demands of the busy holiday season with spending time with family and friends. That’s why this year, Sage have created a holiday advert dedicated to them – celebrating those who are #ThereForUs.
At Sage, it always has and always will be our mission to champion these business builders – the heroes of the economy who provide 2/3 of the world’s jobs.
According to a Sage survey, in South Africa around 44% of local business owners have chosen their work over their family and 26% have taken less than five days holiday in the year. Furthermore, 50% compromise taking holidays in order to make their business successful.
For most of us, the holidays are a time of celebration — especially for the people, values, and traditions that matter to us. But so often, hard-working small business owners have to sacrifice time with family and friends to stay open.
At Sage we want to take the opportunity to shine a light on the business builders who work tirelessly to make other people’s holidays so special that they miss out on their own.
Our holiday advert tells the story of a mother who is unable to join her family to celebrate Christmas every year because she works so hard to run her business – year after year, there’s an empty chair at the table. But this year on Christmas Eve, she follows a trail of fairy lights to her storeroom to find that her family have taken Christmas to her – laying out a full Christmas dinner in the store so they can celebrate the holidays together.
Join us in thanking and celebrating these small business heroes by sharing the advert on social with the hashtag #ThereForUs.
Idea Engineers (PR agency for Sage)
– Ashmika Panday
Tel: +27 (0)11 803 0030
Mobile: +27 (0)83 296 1680
– Del-Mari Roberts
Tel: +27 (0)11 803 0030
Mobile: +27 (0)72 5958 053
About Sage
Sage is the market and technology leader for integrated accounting, payroll, and payment systems, supporting the ambition of entrepreneurs and business builders. Today, business builders measure success in strong relationships, partnerships, and communities. It‘s why Sage helps drive today’s business builders with the most intelligent and flexible cloud-enabled software, support, and advice to manage everything from money to people. Daily, more than 13,000 Sage colleagues in 23 countries work with a thriving global community of over 3 million entrepreneurs, business owners, tradespeople, accountants, partners, and developers to champion the success of business builders everywhere. And as a FTSE 100 business, we are passionate about doing business the right way, supporting our local communities through the Sage Foundation.
Sage–the market and technology leader for integrated accounting, payroll, and payment systems, powered by the cloud and supporting the ambition of the world’s entrepreneurs and business builders. Because when business builders do well, we all do.
For more information, visit www.sage.com
