Tsogo Sun has won its second African Excellence Award – this time for the group’s warm and uplifting #CelebrateWonderful video
that was released on social media over the festive season, and highlighted a spirit of reaching out and touching people’s lives, especially those who were working over the holidays, or missing their families and friends. The message was clear – with Tsogo Sun you’re never alone.
The prestigious African Excellence Awards honour the outstanding achievements of communications and HR professionals in their fields, and also take a comprehensive look at communications achievements across Africa. The Awards are part of the worldwide implementation of the Excellence Awards in Africa, Asia-Pacific, Europe, Latin America, and North America. Tsogo Sun’s 2017 award was presented in the Film & Video category.
“This video was designed to reflect our vision to create great experiences for our guests, whether they are travelling for leisure or business, whether it’s a regular working day or a special holiday,” explains Noeleen Bruton, Director of Marketing, Group for Tsogo Sun. “We wanted to reflect empathy with the fact that many people have to work through the festive season, and our creative teams came up with a heart-warming narrative that everyone could relate to. It was an opportunity to positively impact the morale and mood of staff and guests at the hotels.”
“Social media and greeting cards were the main driver to gain traction for the campaign and YouTube, Facebook, Twitter, cards, and internal communications and in-room entertainment were used to communicate the video. The overall response was overwhelming. The goal was to achieve 500 000 video views and in total, the campaign generated 1 995 446 ad impressions and 505 048 video views,” says Priya Naidoo, General Manager Communications, Group for Tsogo Sun.
Tsogo Sun has a portfolio of over 100 hotels and 14 casino and entertainment destinations throughout South Africa, Africa and the Seychelles. For more details, visit tsogosun.com (https://www.tsogosun.com/), follow on Twitter @TsogoSun or like on Facebook /TsogoSun.
About Tsogo Sun
Tsogo Sun is the leading hotels, gaming and entertainment company in South Africa, providing a variety of hospitality and exciting entertainment and leisure experiences. Combining an established heritage with a professional and energised approach, the group proudly encompasses 14 casinos and over 100 hotels in South Africa, Africa, the Seychelles and Abu Dhabi.
The company’s hospitality interests offer a wide distribution of hotels in Africa, providing world-class accommodation across all markets, including elegant, individually branded luxury hotels and well-known trusted market leaders in the premier through budget segments, including Southern Sun Hotels, Garden Court, SunSquare, StayEasy and SUN1 hotels.
The exciting urban and resort casino portfolio includes the most popular entertainment destinations, strategically located throughout South Africa. In the Gauteng province, Tsogo Sun owns the group’s flagship property, Montecasino in Fourways, which features, amongst other attractions, the award-winning Teatro; Gold Reef City Casino and Theme Park in Southern Johannesburg; and Silverstar Casino to the West in Krugersdorp. Additional properties are owned and operated in the Western Cape, Eastern Cape, Free State, Mpumalanga and KwaZulu-Natal, including the jewel on Durban’s Golden Mile, Suncoast Casino, Hotels and Entertainment.
Tsogo Sun is proud to be a Level 1 B-BBEE Contributor with 135% B-BBEE procurement recognition status, 62.1% black ownership and 34.4% black women ownership. Tsogo Sun invests substantial resources into developing skills, supporting emerging businesses, nurturing communities and creating awareness about the importance of conserving our environment. The cornerstones of Tsogo Sun Citizenship are managed as part of the group’s sustainability and growth strategies within the specific areas of community, entrepreneurs and the environment.
Tsogo Sun (“TSH”) is listed on the Johannesburg Stock Exchange. The key shareholders of Tsogo Sun are Hosken Consolidated Investments Limited (“HCI”), a JSE listed investment holding company.
Tsogo Sun Gaming supports the National Responsible Gambling Programme. Winners know when to stop. Only persons over the age of 18 are permitted to gamble. National Problem Gambling counselling toll-free helpline: 0800 006 008.
For more information, go to tsogosun.com, follow us on Twitter and Instagram @TsogoSun or like us on Facebook /TsogoSun.
