The CEO SleepOut™ Trust offers an outline of The Legacy Projects created out of funds from The 2016 CEO SleepOut™ by the appointed Beneficiary Partners.
The Sun International CEO SleepOut™, driven by social enterprise The Philanthropic Collection, sees business leaders spend a night on the streets, raising funds and gaining empathy for the homeless. The CEO SleepOut™ is the main fundraising Event presented by the SleepOut™ Movement, which is sustained through Projects throughout the year. Since its inception in 2015, it has awarded over R34 million to Beneficiary Partners, selected because of their work within one, or more, of the five pillars required to integrate vulnerable communities back into society; shelter, healthcare, education, nutrition, and community.
In 2016, the focus was on education, as a vital means to eradicating homelessness for future generations. R20, 198 982 million (as audited by BDO) was collected through the 2016 Event. Our Primary Beneficiary Partners, The ASHA Trust, Columba Leadership, and The Steve Biko Foundation – all of which focus on education and early childhood development – were awarded donations of R3 million each in December 2016. 
Our Satellite and Secondary Beneficiaries, which include all the Beneficiaries from the School and Sympathy SleepOut™ events, the Empathy 1World book launch, and other non-financial Beneficiaries of The 2016 CEO SleepOut™ Event, received goods valued at R3.78 million (source: IQ Business).
The remaining funds were used in costs of the CEO SleepOut™ Movement, including ongoing accountability of Beneficiary allocation and spend, with a portion set aside for the 2016/2017 Projects, and sustainability of the CEO SleepOut™ Movement which, in 2016, has a Social Return on Investment exceeding 1:4 (source: IQ Business).
Where the 2016 Funds Will Go:
Funds awarded by The 2016 CEO SleepOut™ are to be used in specific Legacy Projects, outlined by the Primary Beneficiary Partners. Here’s how the 2016 Primary Beneficiary Partners will be using the funds awarded by the 2016 Event.
The ASHA Trust
The ASHA Trust provides relevant training and mentoring that empowers informal crèche owners and ECD practitioners to provide safe and stimulating places of care.
Allocation of Funds:
Funds will be used to facilitate the following 4 projects that will build organisational capacity and financial sustainability:
Organisational Capacity Building: R 540 000.00
The ASHA Trust works with women in poorer townships, to develop their knowledge and skills to be able to deliver quality early childhood care and to run sustainable Early Childhood Development (ECD) centres.
As most existing training materials are inaccessible for many of these women, the organisation has developed its own effective training continuum and manuals in line with the requirements of the ETDP SETA. ASHA will now be working more closely with the SETA to develop a new entry-level, ECD national curriculum. An additional senior staff member will be recruited to take this project forward.
New Training Programmes: R 750 000.00
Work was done in 2014 on ASHA’s existing training programmes that met the ‘entry level’ ECD practitioner training curricula of the time. The content of these will be used as reference for a materials development project to bring ASHA’s manuals in line with the new QCTO ECD qualification.
Geographical Expansion: R366 986.00 (North West) and R593 000.00 (Western Cape)
ASHA currently operates in only Gauteng and Mpumalanga. In order to have a greater influence in improving practice at ECD sites, the organisation aims to establish a national footprint. During 2017 ASHA will consolidate its position in Mpumalanga, and expand into two more provinces; North West in the Meriting district, and the winelands of the Western Cape.
North West
The plan is to establish an initial project with 20 – 30 crèches while seeking additional funding to extend the programme to other areas
Western Cape ASHA
23 ECD sites have been identified which cater for approximately 700 children between the ages of 0 – 6 years.
Sustainability Fund: R 750 000 to existing Sustainability Fund
There exists a ring-fenced sustainability fund for ASHA Trust, separate to all operating activities and expenses.
This fund exists to:
• Build an income stream from the fund that can run ASHA’s operations, removing,
or at least lessening, reliance upon donors.
• Be a source of savings to ensure sustainability of the organisation
in the unlikely event of it event of it being financially overwhelmed by an unforeseen event.
Columba Leadership
Columba Leadership offers a values-based leadership programme in secondary schools that catalyses a movement of engaged young leaders, transforming learners from economically disadvantaged areas into responsible, socially-conscious leaders and employable, enterprising young people. 
Allocation of Funds:
Leadership Programmes: R300 000.00 per school (R900 000 for 3 schools)*
Columba Leadership will use the funds to commit to executing its Leadership Programme in three schools in Kwa-Zulu Natal over three years. Two of these academies will be run in February 2017.
(*Inflated at 6% p.a. for illustrative purposes: approx. R2.88m for 3 schools for 3 years.)
Dedicated Training Facility: R120 000.00
R120 000 will contribute to the building of a dedicated residential facility, for Columba Leadership to host the residential component of their leadership programme, at the Nirox Sculpture Park.
The leadership residency will provide:
• Six days of value driven experiential learning with Columba Leadership,
within the beauty of the park with access to nature as well as to artists.
• Leadership programmes to 700 learners, including 200 educators,
from 45 schools in Gauteng per year.
The Steve Biko Foundation
The Steve Biko Foundation (SBF) is a community development organisation inspired by the legacy of the late anti-apartheid activist. Its vision is to be the premier independent promoter of the values that Steve Biko lived and died for: restoring people to their true
humanity. Recognising the link between economic realities and human dignity, SBF seeks to empower individuals and communities through education and training initiatives in order to develop sustainable livelihoods.
Allocation of Funds:
Funds will be used to facilitate the following 4 programs at the Steve Biko Centre in the King William’s Town region of the Eastern Cape:
Youth Dialogues: R140 000.00
During 2017, the Foundation will conduct a series of five (5) Youth Dialogues focusing on local and global socio-economic issues. There will be approx. 500 Youth Dialogue participants and 300 000 Youths reached through broadcast.
Abelusi Arts & Culture Training: R1 295 00.00
Steve Biko Foundation Performing Arts Corps – Abelusi
Abelusi Performing Arts Corps was founded in 2010. Through experiential learning and traditional training methods, the intervention targets out-of-school youth in King William’s Town, offering young, emerging artists exposure to global trends as well as the core skills required to be self-reliant practitioners. A portion of funds will be allocated toward accrediting the Abelusi curriculum.
Abelusi Community Outreach
A vibrant outreach program that utilises the foundation’s original productions, Abelusi’s facilitation skills and educational materials support learning in classrooms, community groups and institutions such as correctional facilities. 10 Abelusi will be trained and 3,000 community members will benefit from training and performances.
The Business Incubator, Enterprise Development Training: R592 000.00
Funds from the 2016 CEO SleepOut™ will also support The Business Incubator (TBI), which addresses the needs of Small, Micro and Medium Enterprises as well as those of aspiring entrepreneurs, by offering Advisory Services; Company Registrations; Access to Information via a designated computer lab; and Training and Skills Development. Approx. 1 500 people will be served by The Business Incubator.
Education through the Library and Educational Resources Centre: R700 000.00
The 2016 CEO SleepOut™ funds will also support the Library and Educational Resources Centre (LERC), which is designed to promote a culture of life-long learning. The specific components that will be supported are: The Main Library and Archive; The Community Media Centre; The Satellite Community Learning Centre.
The remaining R273 000.00 will be used for administration costs.
The CEO SleepOut™ wishes our 2016 Beneficiary Partners all the best in executing their Legacy Projects and look forward to hearing about their progress.
About The Sun International CEO SleepOut™
The Sun International CEO SleepOut™ is created by The Philanthropic Collection, a social entrepreneurship collective that collaborates with businesses to change heart- and mind-sets, and find new approaches to philanthropy. The Event is part of a global movement, effecting positive social change for vulnerable and homeless communities. It asks business leaders to spend a winter’s night on the streets, raising funds and empathy for the homeless. Founded in Australia in 2006, The CEO SleepOut™ is now a global initiative, with Sleepouts taking place in Australia, New Zealand, Canada, the United States and the United Kingdom.
The inaugural CEO SleepOut™ in South Africa took place in 2015 when 247 CEO and senior executives spent the night on Gwen Lane, Sandton, and raised more than R26-million for Girls & Boys Town. For information on the allocation of these funds, click here. In 2016, 168 current and future business leaders spent the night on the Iconic Nelson Mandela Bridge. There was also a national call to action #SouthAfricaMustRise. Companies, universities and schools were able to SleepOut™ in solidarity at their own Sympathy, Student and School SleepOut™ events, collecting items for their chosen Beneficiary. Donations were awarded to Primary Beneficiary Partners, The Asha Trust, Columba Leadership and The Steve Biko Foundation. In 2016, The Minister of Trade & Industry, Rob Davies, declared the Event a protected event. Two Gold AMEC (The International Association for the Measurement and Evaluation of Communication) Awards were also awarded to Brand Intelligence company, Ornico, for both “Best use of measurement for a single event” and “Best measurement of a not-for profit campaign”, for its tracking and analysis of communications for The 2015 CEO SleepOut™. Over these two years, R34 million has been donated to our Beneficiary Partners, representing 73% of The Project’s income revenue. For more details about the facts and figures of The CEO SleepOut™ click here.
In 2017, June has been declared SleepOut™ month in South Africa. the CEO SleepOut™ takes place on Thursday 22 June at a notable location in Gauteng, with Satellite solidarity events, The Sympathy and School SleepOut™s, taking place any night during June 2017. Will you Rise To The Challenge?
Issued By
The Philanthropic Collection
Project: The CEO SleepOut™
On Behalf Of
The CEO SleepOut™ Trust
Ali Gregg: Founder, CEO, Trustee
Darren Olivier: Trustee
Dick Sher: Trustee
Assisted by the 2016 Working Group of Stakeholder Partners which include representatives from BDO, Adams & Adams, IQ Business, Sun International, The ASHA Trust, Columba Leadership, The Steve Biko Foundation and the media partners of The SleepOut™ Movement 2016.
The CEO SleepOut™ Contact
Kim Garner: Editor & Content Manager
Mobile: +27 (0)82 552 1796
Email: kim.garner@theceosleepoutza.co.za
Date
Thursday 2 March 2017
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