Rogue Rally Activation

What is BAM?

BAM – BAM events and experience creators. BAM are known to be an out of the box thinking, long lasting effects creating, unique and exciting concept. Adcomm was lucky enough to experience the Emmarentia live event held in August of this year. In all honesty, if this was the way BAM can put events together, then WOW. We were quite impressed with the organisation and innovative way everything was laid out. We think that, one of the most interactive ways to get a brand put straight into the market is through a brand activation. There are a few companies that offer activations and all of them make an impact. Few can be said to do it on as large a scale as BAM.

Who They Are?

BAM say they are personal, inventive, edgy, visionary and passionate about what they do and how they make you stand out as a brand. As BAM puts it “We are corporate5
extremely passionate about putting a smile on clients’ faces and producing brilliant work all of the time, every time”. They also offer that they want to do something extraordinary with your brand. By backing this up they say that they can create an original concept and execute it according to your needs and expected return on investment. They also go on to say – “Brand activation or brand engagement focuses on building a longer term emotional connection between the brand and the customer. While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits. Experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing. In the end, the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision”.

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What else?

Besides the already mentioned brand activation events. BAM also have a more varied offering which includes, sporting and music events, year-end functions, challenging company incentives and conferences, extreme adventure trips and corporate challenges.

The company use sport, music and entertainment platforms to deliver clearly defined niche audiences with whom clients can engage to showcase products and services and achieve brand objectives. While keeping to the idea of the brand awareness and activation BAM say that by including a brand as a sponsorship it will add value to the brand equity as well.

Adding even more value BAM says that they integrate mobile advertising by way of Scooter Activations and Advertising, which we find quite interesting and scooter trailer
unless we have been completely living under a rock. Adcomm has not yet seen anything like this done by anyone else yet.

They also reportedly include to employ some form of digital interaction to amplify live events with every experience they create, naturally causing a ‘buzz’ on social media to have added impact.

Why does this all work?

Well basically as BAM puts it, it allows you to take your message directly to the people. Get in their faces (quite literally) and go places that other advertising mediums simply can’t. Combined with marketing power of street teams, scooter squads and trailer billboards, the opportunities to reach a target audience are presumably endless. They will recommend the times and days to capture the maximum impact of your target audience. Naturally their clients can nominate the times and days on which to run their campaigns, says BAM. Apparently the Scooter Advertising Campaigns operate for 6 hours per day on repeated days of exposure. Saying they will do it anytime, any day and anywhere. With the Scooter Advertising BAM says that they can cover routes tailored to suit targeted demographics. Whether parked or riding from place to place, it enables brands to reach their target audience at specific times and in specific locations.

They make mention of a complete roll out marketing strategy for which is proven to create rapid local awareness, immediate sales and repeat customers. We will let you be the judge of that.

There is more, a whole bunch more to it. But we are certain that Mark Castel, CEO of BAM will be more than helpful in answering any questions that you may have. Feel free to contact BAM on 0861 wam bam (926 226) mail them on info@bam.co.za or alternatively visit their website www.bam.co.za. Let us know of your experience.