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A world of opportunities 18 January 2017

So we finally made it. Happy 2017, we trust that you had an amazing break. Are you ready for a new year? Filled with amazing opportunities? Let’s try and make 2017 the best year!

Adcomm aims be the number one point of reference on advertising communication and marketing supplier information. Providing news and information on current and new technology available. Helping to educate, inform and make it easier to run, strategize and manage advertising and marketing campaigns. Through showcasing these suppliers directly to you in one place.

And… although Adcomm is still only getting started. We will mix the news up with some industry news on insights and developments.

Visit our website for loads more, updated daily. adcomm.co.za

Some news you may have missed over the December break.

Appletiser and TBWAHUNT LASCARIS celebrate an extraordinary journey.

When Appletiser was acquired by Coca Cola, Hunt Lascaris had to relinquish its relationship with the brand. The highly successful partnership has come to an end, not due to irreconcilable differences, but because global alignment dictated it.

Global study finds higher attrition among digital consumers.

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Research across consumers in 12 countries finds those that prefer digital engagement channels to human customer service are more likely to switch brands or service providers.

Zenith breaks new ground globally in planning through machine learning.

Radical automation of media set to change the way industry optimises digital.

Zenith has developed ground-breaking automation of digital planning around the world, and newly released in South Africa, that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way that agencies and their clients optimise digital media.

When people and innovation meet – X/Procure a Primemedia Ulimited Company.

It’s not often a business can state that both innovation and people are a major priority and a fundamental part of their company ethos. Highly successful businesses are successful where this symbiotic relationship is given equal importance, without favouring one over the other.

 
Adreach
 

Quote:

Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy. – Norman Schwarzkopf

 
Take a look at our previous printed issues.
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