In The Spotlight
Hidetoshi “Hide” Kaneko has recently been appointed as the Managing Director of Panasonic South Africa. As the former Vice President for Panasonic Corporation of North America, located in New Jersey, USA, this appointment draws on his considerable experience in logistics, manufacturing, supply chain, engineering, sales, marketing, after service and retail. It is this breadth and diversity of experience which has given Kaneko the uniquely holistic perspective which distinguishes his ability to grasp issues, develop strategies, and effect end-to-end solutions applied to the South African context.
FCB Joburg has been crowned as South Africa’s Agency of the Year for 2017.
The award, announced earlier this week (November 22), was made by Financial Mail AdFocus, the local industry’s premier marketing award show.
AGENCY SCOPE 2017, the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS), gives agencies first-hand feedback about marketer’s requirements, based on 217 hour-long, in-person interviews with Chief Marketing Officers (CMOs) from 193 leading South African companies.
Ads24 has scooped yet another accolade in what has been an award-full year, this time at the 2017 Amasa Awards, a gala dinner held at The Hilton in Sandton, Johannesburg last night.
This year’s glamorous AMASA awards ceremony held at The Hilton in Sandton on Thursday evening, 12th of October, was attended by some of the industries top media and advertising members to celebrate the best in media innovation from 2016-2017. Now in its fourth year, the awards celebrate innovative ‘all round’ media campaigns in the media and advertising industry.
Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become increasingly important in winning over both corporate and government clients.
This year, hashtivism on social media not only empowered women, but raised awareness about pertinent issues that until now, were often only discussed in whispers, or not at all. While these conversations are vital, now what? It takes more than a hashtag to put an end to violence against women.
Jacaranda FM and SPAR’s Carols by Candlelight is the highlight of Gauteng’s festive calendar. It’s coming to Joburg on the 2nd of December at new venue, St Stithians College and Pretoria on the 5th of December 2017 at Loftus Versfeld.
Primedia Outdoor is helping to bring smiles to the faces of South African children in need of reconstructive surgery through a donation of R350 000 worth of outdoor advertising to the Smile Foundation.
Endeavor provides high-impact entrepreneurs with the access to talent, market connections and capital they need to create scalable, global organisations.
Building a business is not much of a fairytale, but it can be one of the best journeys ever. While it is often stressful, small businesses are often crafted with a personal passion and more often than not, these same businesses support the livelihood of a family, making its success vital.
It has been a difficult year for South Africa. In September the World Bank downgraded South Africa’s 2017 growth forecast to 0.6 percent, down from 1.1 percent at the beginning of the year. To get ahead the South African economy is in urgent need of more entrepreneurs to boost growth, foster innovation, and aid in job creation. The reality is that much more must be done to create an enabling environment for entrepreneurship to truly flourish.
There is a great leveller and a unifying truth in life, that regardless of how rich or poor, successful or not, whether male or female, virtuous or corrupt, we will all one day bid this mortal existence farewell; a truth clearly captured and executed by House of Brave for client 1Life’s new brand TVC launched this month.
1Life, a leading direct life insurer, is proud to present its Loerie nominated brand advert, 1Hello. The advert is focused on reminding everyday South Africans that when you start to appreciate the aspects that add value to your life – the people, the sounds, the memories, and the smells – you will want to protect them and keep them close to your heart. In an emotive 90 second story, the brand brings to life one man’s journey of life’s great relationships, treasured moments, hardships and achievements – all of which he will one day need to say goodbye to. It is a relatable tribute to what we have, and what we will someday leave behind.
A Ginger Monkey to Get You Through the Month
The Ginger Monkey cocktail, specially created for those with a modern, minimalistic outlook on life. Making an appearance from the famous Monkey Shoulder Cocktail Book, here’s a mix to showcase the zesty orange and spiced oak notes found in this authentic, award winning whisky. This tall refresher enhances both notes with fiery ginger beer and the zing of fresh orange. The orange makes all the difference, so don’t leave it out.
As we do, challenging traditional conventions, we’d ike to dedicate this one to Albert, the first NASA monkey to ever make a successful trip to space. He was ginger too you know. Cheers Albert!
Swan-diving into a ginger and orange paradise.
What You’ll Need
50ml of Monkey Shoulder triple blended malt Scotch whisky
80ml of Dry Ginger Ale
Fresh Orange Wedge
1. Fill long glass with ice
2. Add ingredients into glass and gently stir
3. Garnish with orange wedge.
Fill the glass with ice & add the Monkey Shoulder. Pour over the ginger ale & slowly stir (never shake) to mix. Top off with a juicy fresh orange wedge and you’re ready for lift off.
We all know that not all gingers are created equal! Avoid catastrophe and get some decent ginger ale (or ginger beer). Or slice a freshly washed ginger. Crunch it once between your teeth to release some spicy ginger flavour and throw this into your Ginger Monkey! You might want to give everyone their own ginger slice.
Great cocktails start with responsible measuring.
The folks at Nando’s are renowned for fearlessly venturing where few men dare to tread, but obdurately bringing a live high-stakes auction to a grinding halt to find out who ordere d a take-out “combo” elevates even their cockiness to an entirely new level.
This goes back about 6 years to 2011 so please bare with me. Grab yourself a coffee and let me entertain you.
There is more depth to this story, if you invite me for coffee sometime. I will be happy to indulge you.
But even before that, let me shed some light. I have been a graphic designer for roughly 20 years. Always working in the supplier fields which offered services to either corporate companies, advertising agencies, schools or small businesses. From processing and printing photography. Way back when (I am giving away my age)... when digital only then became a startup. We still used to scan negs for C.S.I.R. and burn that to CD which even then was a big thing. I worked in a well known copy/print shop after that which serviced a number of agencies in the area. From there I moved over to outdoor printing in terms of well known brands truck curtains, billboards, banners, vehicle graphics and the like. Colour matching was the big issue on this one. But also because of the accuracy needed to make the final product work on a vehicle or billboard or whatever. We really had to educate a great many advertising agencies and designers from corporate companies on what could work and what didn't work. This is especially difficult, because you're dealing with an egotistical maniac that thinks their design is perfection. Nothing is their fault, believe me. We had to take ownership and deal with the issue to make it work. Otherwise we simply just did not know what we were doing. Well please let me tell you that, a 300kb Jpeg is not going to work on 6m x 12m billboard. Ummmm sorry. I am not Merlin and no it cannot be stretched (sound familiar).
I have been through a lot since then, signage for roughly 8 years. Living in Durban for 7 of those working for two great companies. Servicing and supplying really big, well known brands. And we were good at it too. Until I finally got bored with signage and vehicle graphics and needed more. I started studying HTML and webdesign and further starting my own little design agency after moving back up here to Johannesburg. Now, I am talking about 10 years ago. When Google hadn't even started with Adwords yet (or maybe I was on the wrong web). Facebook was still only a social media platform where you could send your friends a virtual cocktail on a Friday afternoon all the way from Durban to Johannesburg without costing a cent. Where graphic design is concerned, I have become quite the miracle worker. I actually tell my clients, I can do anything. miracles only take longer. At the same time I started creating websites for startups at the time mainly family but it grew. Once the site was developed we would go on to doing some marketing for them. (By this time Google had launched its Adwords. Facebook hadn't caught up just yet). Needless to say in all of this process I have helped a number of companies get themselves going. I have done it all, from cold calling to mass mailing. The best still to this date, is word of mouth (in my opinion).
Never the less, back in 2011 I discovered that there was a need. Specifically a need for suppliers (like myself) to showcase their work to their target market. I researched this for over 6 months, intensively. There was nothing like it in the entire world. I need to stress that. There was nothing like it. There have subsequently been a few copy cats. But Adcomm is the original, I assure you. We are not The Media or Media Online. They cover the Media statistics, readership, viewers etc. We are not competing with them. We are also not trying to copy Biz Community. They are extremely diverse and in my opinion, do a fantastic job of what they do. Back in 2011 they didn't have a marketing and advertising section and if they did. It was not a very in depth one (I do stand corrected). Back then it was Advantage magazine that covered the agency space. If you are young enough to remember? Biz Community also cover a great deal of agency news not to mention brand news these days and do dabble in a bit of supplier news etc. Unless I am missing something here.
What Adcomm is - is an advertising & marketing supplier focused magazine/platform. Meaning that we take news from advertising and marketing suppliers, media owners and the like and showcase this to advertising agencies, corporate companies and small to medium size business owners. We want to help these companies know what products or services are available to them. What is new in technology that can better aid them in running successful advertising or marketing campaigns. We want to educate, inform, inspire and help create new or great ways for brands to really stand out. On every level, be it from a keyring to having their face plastered on the M1 highway. For instance - we would rather focus more on where certain billboard companies (lets say) have sites available that they would like to be utilized. Than go into too many specifics about the traffic that goes by. The specifics are more The Media's playground and we don't want to interfere.
In saying all of this, it leaves a hugely diverse market open of suppliers at your finger tips. It will take time to list and find the correct suppliers for you. But we do aim to please. We know everyone is shouting all of the time, pick me, pick me. The way the world has changed over the last 6 or 7 years is astronomical. You have companies shouting at you from every which way. From the time you open your eyes till the time you go to bed. This is the reason we only want the best for you! We want to bring you the leaders in their fields. The movers and the shakers, the technology makers and the brains behind making the impossible, possible. (which was ours first, by the way) you know who you are :)
We started with only a print magazine and a very small website. Personally I failed and took a bit of an extended break due to personal reasons. However, I still firmly believe that this is much needed. Thus the reason for coming back and starting over.
I am always open to what you need and what you want in your life to make your job easier. I am literally only a phone call, email or Facebook message, Whatsapp (too many platforms to mention) away. Please drop me a message and let me know, what I can personally do to bring true value to your life. I would completely appreciate it and I am 100% sure you will too.
So for now, that is what Adcomm is and all about "us". We will grow and become an awesome family and I certainly hope that you will be a part of it.
Lets have a fantastic journey together.
To be the number one point of reference on advertising communication and marketing supplier information. Providing news and information on current and new technology available. Helping to educate, inform and make it easier to run, strategize and manage advertising and marketing campaigns. While also assisting advertising suppliers in running successful products and services.