1Life, a leading direct life insurer, is proud to present its Loerie nominated brand advert, 1Hello. The advert is focused on reminding everyday South Africans that when you start to appreciate the aspects that add value to your life – the people, the sounds, the memories, and the smells – you will want to protect them and keep them close to your heart. In an emotive 90 second story, the brand brings to life one man’s journey of life’s great relationships, treasured moments, hardships and achievements – all of which he will one day need to say goodbye to. It is a relatable tribute to what we have, and what we will someday leave behind.
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