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Advertising: From a Chrysalis into a Butterfly
There’s been a lot of talk about the “death” of advertising, but with an estimated $34 billion spent on Facebook marketing in 2017, that seems unlikely. Rather than “dead” it’s actually undergoing a welcome transformation from an incubating chrysalis into a responsive butterfly.
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Ken Varejes talks tenacity and growing businesses
Tenacity is defined in the dictionary as “persistent determination”. This aptly describes the central ethos of the businesses that Ken has taken a vested interest in within Nfinity. “It ties into quality and work ethic which are both critical for success,” he says.
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Multiple reading occasions halves print’s (CPT) Cost per thousand
Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same issue of publications have multiple reading occasions by the same reader. This results in additional opportunities to see an advert, which is usually around two. These multiple OTS effectively halve print’s Cost per Thousand (CPT) compared to broadcast and other media.
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Canon SA captivates at FESPA 2017
The new Océ Colorado 1640 wide format printer, powered by UVgel, was the main attraction at Canon’s stand at FESPA 2017. This world-first innovation is touted to fill the gap between current technologies in the roll-to-roll production market. This advanced graphics printing system will help deliver real production efficiency while lowering print service providers’ operating costs, enabling them to profitably grow their businesses.
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Mental Availability – What is it and why does it matter for brands?
SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being thought of in a buying situation) is one of the most important elements for brand growth.
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| Leon Ayo, CEO for Odgers Berndtson Sub-Saharan Africa |
AB InBev, VW and PSG amongst the CEOs spending a day with SA’s future leaders
In its fourth year, the global initiative CEOx1Day, has once again attracted South Africa’s leading chief executives to be paired up with MBA students from the country’s top business schools where they will share a working day with one another through a unique and exclusive one-on-one experience.
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LDL Marketing
LDL Marketing offers you a full in-house service from signage all the way through to promotional items, gifts and corporate clothing. They will deliver anywhere.
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Nahon, Feldman & Associates cc
Independant financial advisors.
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ADAPT Goup
Adapt has innovative Mobile vending solutions & Event branding equipment. Adapt has won many product design awards, with products being used by notable global companies including SAB/Miller, INBEV, Coca-Cola, British American Tobacco, Lipton, Distell, Virgin, Pick ‘n Pay, Woolworths, etc. worldwide.
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Printspace
As the name implies – From business cards, leaflets, letterheads, company profiles, posters and folders all the way through to promotional items as well.
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Some Inspiration:
“Put your heart, mind, and soul into even your smallest acts. This is the secret of success..”
~ Swami Sivananda
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