Nestlé South Africa has launched its latest immersive campaign Choose Wellness, Choose Nestlé, which aims to empower consumers to make informed choices regarding their health and wellness.
Focusing on elements of wellness has been a consistent emphasis for Nestlé over the years and forms part of its vision to position itself as the world’s leading nutrition, health and wellness company.
Through this campaign, Nestlé will unpack and introduce the fundamental building blocks of wellness within three core areas – Eat Smarter, Move More, Live Better – into the daily lives of South African consumers.
Naazneen Sali-Ameen, Nutrition, Health and Wellness Manager at Nestlé South Africa says, “This campaign was conceptualised to help South Africa – through knowledge sharing – to combat its current high rates of obesity, undernutrition and micronutrient deficiencies.”
‘’Nestlé is constantly evolving as a company and innovating its products to better suit the lifestyles of modern consumers – from fortified beverages to informative packaging. Our focus this year is to highlight these achievements while educating South Africans about the importance of achieving overall wellness and how it can be obtained through eating balanced meals and being more active which leads to an improved lifestyle.”
To ensure a strong, sustainable foundation is built under all three of the pillars – Eat Smarter, Move More, Live Better – Nestlé plans to activate each segment in a staggered and easy-to-digest approach throughout 2017. Each segment will build on the one before, tackling the core issues that South African consumers face, in an engaging and relevant manner.
The comprehensive campaign kicks off with promotions which will take place in stores around the country from 1 March to 30 April, while interactive and educational activations will take place over select weekends. The in-store mechanic also offers consumers the chance to win a share of R500 000 worth of groceries from a retailer of their choice when buying any participating Nestlé product.
Informative radio and digital elements will also be used to expand the campaign messaging and discussion into local communities. To further engage, a SMS/USSD element has also been developed as a direct messaging platform to share health and wellness tips.
To find out more about the campaign and upcoming activities, follow Nestlé South Africa on Twitter and Facebook
About Nestlé South Africa:
Nestlé South Africa is a wholly owned subsidiary of Nestlé Switzerland. The company was formally registered in South Africa 100 years ago. The first Nestlé products arrived in South Africa during the 1870s, and the company’s presence in South Africa was formally entrenched on 7 July 1916 when it registered as a company. In order to meet the demands of a growing country, local production started in 1927 with the purchase of the South African Condensed Milk Company Ltd factory in Donnybrook, and the Estcourt and Franklin factories. Nestlé South Africa also services neighbouring countries – Lesotho, Swaziland, Botswana, Mozambique and Namibia. Nestlé is committed to bringing consumers tastier, healthier choices in their product offering, and will continuously strive to become the leading Nutrition, Health and Wellness company.
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