McCain was recently named as one of the top 20 Kasi Star Brands in the Ask Africa survey for 2017. This list reflects the 20 biggest brands in South African Townships.
The Ask Afrika survey compares brand usage across 144 product categories by ranking 2 996 brands. The survey defines Kasi Star Brands as those used most loyally by South African township consumers. All nine provinces were included in the sample of 4 403 Kasi consumers interviewed, representing the view of 9.3 million township-based consumers across South Africa.
“We are incredibly proud to be on this list and are excited that consumers within this sample relate to McCain as a brand and are loyally using our products,” says Deolinda Da Costa, Marketing Manager at McCain South Africa. There has been a significant shift in the brand over the past two years with McCain focusing on giving consumers the products that they both want and need. This includes products that have a local flavour like McCain Slap Chips and McCain Stew Mix.
“It is a great honour to be on this list especially considering that most of these consumers choose to buy brands that reflect both the heritage of South African as well as products that have a strong link to being local. This shows that what we are doing as a brand is resonating with consumers in this segment and we couldn’t be happier,” says Da Costa.
For more information on McCain products and recipes you can make, please visit our website www.mccainjoys.co.za. You can also connect with us on Facebook: McCainSA, Twitter: @McCainSA and on Instagram: McCainSA.
