Africa’s first live drone light show to mark the relaunch of digitally led African bank
ABSA relaunch on July 12th, 2018. Absa Group Limited lit up the Johannesburg skies with Africa’s first live Intel® drone light show, as it celebrated the renaming of the group, heralding a new era for the bank in its push to become a forward-looking African bank in a digital age.
“The spectacle has been set against the cosmopolitan backdrop of the Johannesburg skyline and highlights the new strategic direction of the bank which is to be a digitally led organisation using technology to bring to life its purpose and serve its customers,” says David Wingfield, Head of Group Marketing at Absa Group.
Absa partnered with Intel® to host a live drone show, which also embodies Absa Group’s new purpose of “bringing your possibility to life”.
The drone show was animated by the same animator who flew over 1,200 Intel® Shooting Star™ drones above PyeongChang for the Opening Ceremony of the Olympic Winter Games, breaking a Guinness World Records title.
Absa also introduced a new brand design that will be rolled out in South Africa and completed in 2019, as well as rolled out to Absa Group’s banks that were previously Barclays-branded in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia by mid-2020.
“We are committed to building on the pedigree of the Absa brand as a strong and stable bank to continue working towards becoming a digitally led African bank equipped to meet its citizens’ needs and bring their possibility to life,” concludes Wingfield.
All care was taken to ensure the safety and security of the public and observers during the live drone show event. Intel and its partners obtained the necessary South African Civil Aviation Authority and Department of Transport approvals to execute this once-off event.