Do you find this taboo?

The National Geographic channel used ADreach to promote its new Taboo TV show.

Testing taboo

The campaign features three adverts on consecutive poles. The first two graphically illustrate what some people may find taboo.

“We chose the medium of outdoor and specifically that of street poles because the poles present a good creative solution; street pole ads are in the public space so we could get up close and personal; and we wanted to test the boundaries of what people think is Taboo.” This is according to two creative team members from agency Ireland Davenport.

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Three locations

The channel used a series of three boards on Bram Fisher, Hunter and George streets to generate interest and awareness for the new season of this popular National Geographic series.

www.adreach.co.za / www.bam.co.za