Cadbury Dairy Milk Bubbly Oreo showcases South Africa’s favourite celeb stories in its Museum of Joy and Wonder
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Every now and then, we discover something new or learn something about someone that we never expected, something fun or surprising that evokes an equal amount of joy and wonder…

Similar to this is the NEW Bubbly Oreo, the latest addition to the Cadbury Dairy Milk Bubbly range, available from August in select stores countrywide.

 

Expect the same delicious aerated Bubbly we all know, but filled with a layer of Oreo Vanilla Cream and crispy Oreo cookie pieces that melts into a smooth and creamy chocolatey taste you’ll love!
 
 

Inspired by a flavour combination that evokes the joy of Cadbury Dairy Milk and the childlike wonder of Oreo biscuits, we embarked on a quest to find out if there were more untold stories of times when joy and wonder collided. We wondered what the colliding result delivered. Was it more joy, more wonder or possibly, a whole new burst of fun?

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SAYS SIMONE VAN ZYL, BRAND MANAGER FOR CADBURY DAIRY MILK

To unwrap this mystery, the Cadbury Dairy Milk Bubbly team asked some of South Africa’s favourite celebrities to share their stories, which we showcased in The Museum of Joy and Wonder to celebrate the launch of the NEW Cadbury Dairy Milk Bubbly Oreo.

This one-night-only, pop-up gallery, brought together authentic stories with personal mementos curated from PJ Powers, ProVerb, Anele Mdoda, Louise Carver, Martin Rocka, Nomusi Mabena, Danny K, Derek Watts, Sophie Ndaba and Jeremy Mansfield.
 
large The Museum of Joy and Wonder Collection Layout
 
One of the joy evoking items displayed was from SA entertainer, ProVerb who shared the story behind his ‘Hustler of the Year’ award at the 2015 SA Hip Hop Awards. “This award gives me joy because it proves that for as long as you work and do your best, the accolades will follow. I love the fact that it was not my music, TV or radio, but for ‘hustler of the year’ which in my mind, reads as an award for everything I do.”
 
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Another moment of joy and wonder was expressed through a letter written to P.J Powers by Nelson Mandela. Power’s said: “The letter I received from Nelson Mandela was one of the most significant moment’s in my career. To hear that Mr. Madiba felt I had made a ‘tremendous impact’ on bringing hope to the youth, during such a turbulent time, was one of the most wonderful things for me to hear. It filled me with joy and gratitude and I have held his letter close to my heart for all these years.

For pictures and stories of items showcased in the Museum of Joy and Wonder go to @CadburyDairyMilkSA on Facebook, @Cadbury_SA on Instagram or @Cadbury_SA on Twitter and share your moments of joy and wonder with us.

#WonderfilledBubbles

About Mondelēz International 

Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ 

About Mondelez South Africa 

Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. In addition, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in a number of countries in Southern, Central and Eastern Africa where it invests in growing these markets.

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