Chat-based business-recovery resource launched on WhatsApp to assist SMMEs during COVID-19
A chat-based service called SMMEstart has been launched on WhatsApp to provide SMMEs in South Africa with instantly actionable information, guidance and resources to...
What to expect from digital in 2021
Many marketing professionals were unprepared for the digital revolution that came with the 2020 global lockdown and the urgent need for businesses and organisations...
Accelerate your E-Commerce strategy with Brand Storytelling
It is no longer a question of when…. the question is how?
The pandemic is rapidly changing our buying behaviour in what was already an...
How programmatic print can rescue digital marketing
Digital marketing has been high on brand owners’ agendas for much of the last decade, but for many marketing departments and their agencies it...
Handshakes and Promises – A happily ever after or a marriage made in hell.
Sharon Bergmann, Financial Manager at the Association for Communication and Advertising argues that contracts are a critical part of the day to day operations...
HaveYouHeard brings together Old Mutual AMPD Studios, MTV Base & BET Africa to educate...
Cape Town-based agency, HaveYouHeard, has created a ground-breaking edutainment series that brings together its client, Old Mutual AMPD Studios, and ViacomCBS Networks Africa channels,...
Everlytic Launches Integration into Pipedrive to Boost Lead Nurturing Campaigns
Everlytic, a South African provider of smart messaging software and personalised digital content, is launching an integration into Pipedrive to enable businesses to nurture...
The Nedbank IMC 2020 sets benchmark with virtual conference
Originally scheduled to take place in March 2020, the sold-out Nedbank IMC 2020 went virtual on 24 July 2020 as the first-of-its-kind virtual marketing...
The Non-negotiables of Digital Marketing in 2020
It’s the last week of December 2019, you’re enjoying a much-needed break after a busy year. In the back of your head, you’re already...
Call to Enter 2020 Marketing Achievement Awards: Celebrating Those Who Dare!
The highly anticipated Marketing Achievement Awards (MAA) is confirmed to take place in February 2021. Endorsed by the Marketing Association of South Africa (MASA),...
