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Articles of the week

Judith Middleton, CEO, DUO Marketing + Communications

Five key considerations for B2B tech brands looking to scale PR in Africa

While the changes over the past year have created a conducive environment for technology companies with highly-relevant products and solutions to thrive, there have...
SA-eating-russians

Fully Integrated Agency MetropolitanRepublic are the Creative Masterminds behind the #ILoveEatingRussians Eskort Brand Campaign

In August 2021 a story broke that seemed to suggest that South Africans eat Russians. No, not the sausage kind but actual Russian people....
2021 Effie Awards South Africa

2021 Effie Awards South Africa announces 38 Finalists

The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the...
Flow-Communications-managment-team

Leading with the heart and how soft skills win the day during the pandemic

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The Covid-19 pandemic forced many businesses worldwide to sit up with a jolt and smell the coffee: if ever there was a time for...
Business-to-consumer

Why less is more on social media

There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many...
Sharon-Mukwevho---Everlytic

3 Emails You Should Send to Drive Conversions

The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email...
Moti-Grauman-Digital-Media-Strategist-at-The-MediaShop

The audible logo

What's that sound? Everybody look what's going down! What is a brand? As a marketer with more than 20 years' experience, I should probably know, but...
Nkhensani-Moyane

How Media Relationships have changed and what this means for the PR industry

Over the years there has been significant growth and change within the media industry. While traditional media is still important, the development of new...
effie-south-africa_awards-logo

Judges announced for very first Effie Awards South Africa

The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards...
Brent Haumann is the Managing Director at Striata

Great customer experiences don’t just happen, but they can be manufactured

At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand...
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