How Media Relationships have changed and what this means for the PR industry
Over the years there has been significant growth and change within the media industry. While traditional media is still important, the development of new...
Winners of first ever Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
Pitfalls of neglecting your email delivery
Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the...
5 tips to selecting the right provider to power your email marketing campaigns
Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this...
If you think online gaming is just a game, you’re not part of the...
With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out - the shift...
The Metaverse: Advertising and the future of marketing
The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day...
The One Club appoints six from Asia to International Board of Directors
Six Creative Leaders from Asia
Appointed To International Board of Directors
For The One Club for Creativity
— Six top creative leaders from agencies in Asia are...
The Marketing Achievement Awards Announces Finalists for Marketer of the Year Award 2020/21
The Marketing Achievement Awards (MAAs) is excited to announce the finalists for the 2020/21 Marketer of the Year Award. This accolade celebrates those marketers...
The MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and...
Why online referrals are changing the marketing game, and how it benefits consumers
The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than expensive advertising campaigns via...
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