Reigniting the Industry: The ACA’s Bold Path Forward
Sharleen James, Chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific ‘Tribes’. These efforts...
Controlling a crisis – The ultimate possible disruption
Corporate South Africa has seen major blue-chip brands at the centre of crises which, in some instances, have had major reputational and financial repercussions. ...
CINEMARK to host public screenings of the world’s best commercials from Cannes Lions 2018
Bookings are now open!
Cinemark is giving creatives and all fans from South Africa’s three key cities the opportunity to feast on the best commercials...
SPARK media stats for Freedom Day
Just as a matter of interest with Freedom day coming up. Here are some marketing stats that may help you from SPARK media...
Future-proof Marketing – Marketing with Meaning and Purpose
by Onyi Nwaneri, Marketing and Partnerships Executive from Afrika Tikkun
On Thursday, 27 June 2019 Afrika Tikkun will be speaking on purpose-led marketing at the...
Six strategies TDMC considers to build customer loyalty
In an era of economic uncertainty and fierce competition for consumer spend, customer loyalty has become a crucial battleground for brands. One way to...
Great customer experiences don’t just happen, but they can be manufactured
At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand...
Kaspersky Lab deploys creative video marketing campaign to support its flagship B2B product
Kaspersky Lab has launched a creative marketing campaign in collaboration with SLAVA creative agency, driven by the talented Alberto Belli as a film director....
Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...
Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
3 tech trends to watch in 2020
As we enter a new decade, all aspects of technology will continue to accelerate. Developments in space travel, quantum computing and an increase in...
