Once Upon a Time Storytelling in Advertising 2018
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin
Stories are not just nice to...
PRISM Awards 2021 Young Voices Officially Announced
The most prestigious and sought-after public relations and communications awards, the PRISM Awards, have made the final selection for this year’s 10 young professionals...
Three ways to reinvent retail customer engagement in a post-Covid world
As the COVID-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a new digital...
What brands need to know about working with podcasts
Jon Savage is a director at InBroadcasting, a division of HaveYouHeard specialising in innovations in broadcasting, content strategy and media technology. But, he’s also...
Why Shoppa Shows induce trial and drive sales
Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM...
Golfers and luxury brands: a match made on the golf course
Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads™ Director Johan Scholtz reveals who...
SA shoppers are online. Retailers need to meet them with an exceptional experience
Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa is taking serious notice, according to Geoff Hardy, Head of Digital,...
Spotify announces advertising partners for launch in South Africa
Top brands Ballantine's, FNB, Hunter’s, MINI and Pepsi-Cola partner with the ad-supported free Spotify service for local launch
The music streaming platform connects advertisers with...
The One Club Announces Diverse Jury From 38 Countries For Young Guns 19
Jury includes “Top Gun: Maverick” director Joseph Kosinski
and director and artist Floria Sigismondi.
The One Club for Creativity, the world's foremost non-profit organization recognizing creative...
Tis the season to prepare for holiday shopping
We’re already surrounded by festive season décor and most brands have been promoting their Christmas deals for weeks. Traditionally, this was done in stores,...