Come by and say hi – it’s Vega’s last open day of the year!
Vega, a brand of The Independent Institute of Education (The IIE), will host its final open day for the year on Saturday, 27 October...
Jacaranda FM scoops 13 nominations at 2019 Liberty Radio Awards
Jacaranda FM has scooped 13 nominations in the Liberty Radio Awards 2019, which celebrates the best of the best that South African radio has...
ACA Board of Directors and Executive for 2020/21 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General...
The shape of content marketing
By Andrew Nunneley, Director of Brand Strategy at New Media
Content marketing is at last taking its place at the top table. Most South African...
6 Helpful Holiday Marketing Tips to Drive Sales & Revenue
*This article was originally published on the Everlytic blog on 17 November 2021
Does your business have a holiday marketing plan? The holiday season is a great...
Research shows that seasonal ad spend is still relevant in turbulent times
The past few months have been an interesting time for South Africa and while the signing in of Cyril Ramaphosa as the new president...
Finalists announced for ADC 98th Annual Awards
The New York Times Magazine, McCann New York Are Top Finalists
For Global ADC 98th Annual Awards
Entries increase 11% this year from 48 countries;
708 finalists...
Why less is more on social media
There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many...
How programmatic print can rescue digital marketing
Digital marketing has been high on brand owners’ agendas for much of the last decade, but for many marketing departments and their agencies it...
Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...
Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
