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Come by and say hi – it’s Vega’s last open day of the year!

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Vega, a brand of The Independent Institute of Education (The IIE), will host its final open day for the year on Saturday, 27 October...
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Jacaranda FM scoops 13 nominations at 2019 Liberty Radio Awards

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Jacaranda FM has scooped 13 nominations in the Liberty Radio Awards 2019, which celebrates the best of the best that South African radio has...
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ACA Board of Directors and Executive for 2020/21 Announced

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The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General...
Andrew Nunneley, Director of Brand Strategy at New Media

The shape of content marketing

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By Andrew Nunneley, Director of Brand Strategy at New Media Content marketing is at last taking its place at the top table. Most South African...
Sharon-Mukwevho-Everlytic

6 Helpful Holiday Marketing Tips to Drive Sales & Revenue

*This article was originally published on the Everlytic blog on 17 November 2021 Does your business have a holiday marketing plan? The holiday season is a great...
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Research shows that seasonal ad spend is still relevant in turbulent times

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The past few months have been an interesting time for South Africa and while the signing in of Cyril Ramaphosa as the new president...
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Finalists announced for ADC 98th Annual Awards

The New York Times Magazine, McCann New York Are Top Finalists For Global ADC 98th Annual Awards   Entries increase 11% this year from 48 countries; 708 finalists...
Business-to-consumer

Why less is more on social media

There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many...
James De Waal, Head of Marketing Business Imaging Group, Canon South Africa

How programmatic print can rescue digital marketing

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Digital marketing has been high on brand owners’ agendas for much of the last decade, but for many marketing departments and their agencies it...
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Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...

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Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
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