2021 Effie Awards South Africa announces 38 Finalists
The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the...
Leading with the heart and how soft skills win the day during the pandemic
The Covid-19 pandemic forced many businesses worldwide to sit up with a jolt and smell the coffee: if ever there was a time for...
Why less is more on social media
There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many...
3 Emails You Should Send to Drive Conversions
The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email...
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What's that sound? Everybody look what's going down!
What is a brand?
As a marketer with more than 20 years' experience, I should probably know, but...
How Media Relationships have changed and what this means for the PR industry
Over the years there has been significant growth and change within the media industry. While traditional media is still important, the development of new...
Judges announced for very first Effie Awards South Africa
The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards...
Great customer experiences don’t just happen, but they can be manufactured
At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand...
5 Email Marketing Best Practices to Improve Your Campaigns
Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want...
Brands need an action plan for a world beyond third-party cookies
For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to prospects and customers, and to track engagement with...
