From legacy to innovation: digital transformation at Mediamark
Investing in radical digital transformation has probably been the best decision Mediamark has made. Over the last four years, we’ve seen astonishing efficiency gains that...
Announcing the 2024 Effie Awards South Africa Winners
The 2024 Effie Awards South Africa Gala, held on the 24th of October at The Tryst in Woodmead, Johannesburg, celebrated outstanding marketing effectiveness. Agencies,...
Reigniting the Industry: The ACA’s Bold Path Forward
Sharleen James, Chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific ‘Tribes’. These efforts...
Effie SA Holds Thought-Provoking Dialogue on the Effectiveness of Influencer Marketing
Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused on the evolving role of influencer marketing in achieving...
Entries for the 2025 Product of the Year South Africa Programme are Open
Entries for the 2025 Product of the Year South Africa Awards opened on 2 September, with brands being encouraged to submit their entries and...
Preventing the lead agency to bleed agency scenario
(OPINION)
From Lead Agency to Bleed Agency – CEO of MullenLowe SA Sarah Dexter shares her thoughts
Lead agencies can be great. At MullenLowe we’ve held...
Global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for...
Effie to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries
Ascential plc (LSE: ASCL.L), the specialist events, intelligence and advisory company...
MullenLowe launches 7 Days 7 Ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie...
Six strategies TDMC considers to build customer loyalty
In an era of economic uncertainty and fierce competition for consumer spend, customer loyalty has become a crucial battleground for brands. One way to...
From playtime to progress: The growing intersection of gaming, marketing and social responsibility
Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills...
